If you want to know a quick and easy way to get inside the heads of your customers. . . and learn what their “hot buttons" are when writing copy. . . then check this out:
One of the first things I do when starting a new copywriting project is go straight over to amazon.com.
Because in most cases it contains a gold mine of information you can use to find out what makes your customers “tick. "
And the first thing I do is simply type in the subject my ad is about and read the various different book titles.
This alone will light your mind on fire with ideas for headlines and potential themes for your copy.
Next, I read the editorial reviews of all those book titles.
They usually contain at least some raw material for snatches of copy, themes and appeals I can use in my ad.
After that I tackle the real “meat" of the site - the customer reviews.
You can dig some real gems out of these customer comments and feedback reviews.
Because when people write these reviews they're basically downloading their raw thoughts and handing you dozens of ideas for your ad on a silver platter.
You're literally reading the minds of people who have spent money on the subject your ad is about.
And if you pay attention, you'll see what's resonating with your market. What they like and don't like. What they were happy with and what they were unhappy with.
You'll see the exact words they use, the questions they ask and what appeals to them on an emotional “gut" level.
All of which makes great “fodder" for your copy.
Anyway, here's the bottom line:
There are a lot of different ways to get into the heads of people you're selling to in your copy.
But one of the best and cheapest ways is simply going to amazon.com and looking at the editorial and customer reviews of products related to what you're selling in your copy.
Ben Settle is a direct response copywriter and author of “The Copywriter's Cheat Sheet" - which contains over 300 pages of advanced copywriting secrets and rare swipe file ads not easily found anywhere else. You can get a free copy of his book and read his latest copywriting ideas and tactics at bensettle.com