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Chances of Air Asia Entering the Indian Market

 


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Air Asia, ever since its takeover by Tony Fernandes’ company Tune Air Sdn Bhd, has always mighty aggressive in its growth patterns. The airline has seized every opportunity for growth that has been presented to it and this strategy of the airline is what makes it one of the most successful players in the Asian commercial aviation market today.

Ever since the turnaround, which the leadership of Tony Fernandes has brought to the airline, Air Asia has been a pioneer in various aspects of commercial aviation. The airline was one of the first major players to promote the idea of low cost flying. Welcomed by the general public, the airline had to face a lot of ridicule among its premium peers who never thought that it was possible to reap profits while offering tickets at such low rates. The previous track record of the airline wasn’t very impressive either. After years of suffering losses, the airline was actually facing a debt to the tune of USD 11 million, quite a high amount by industry standards.

The leadership of Tony Fernandes however proved to be a boon for the airline and Air Asia was soon making headlines for all the right reasons. The turnaround was truly impressive with the airline making profits at the end of the very first year since the change in management. Since then, the airline has never looked back and has grown leaps and bounds in every way possible. The airline’s massive operations today provide the best low cost services through an impressive fleet and also provide premium services through its subsidiary Air Asia X.

With India’s announcement of a much awaited policy change that will now allow foreign carriers to invest in an Indian carrier, Air Asia is expected to be among the first airlines to make an entry into the Indian skies. When the Government of India announced its decision, Tony Fernandes was among the first industry leaders to welcome the good news. This sort of paved the way for industry experts to gauge the mood in the airline’s management, with some suggesting some positive news in this direction within a few weeks.

The Indian market offers the best business propositions for foreign investors. Almost all the airlines in India are looking for funds, either for growth or simply to stay afloat. The market is just ripe for investors and though there are some issues like extra taxes on fuel and exorbitant airport fees, the general mood in the market is upbeat. No matter what the challenges are, the returns are quite promising and the Indian passengers could surely do with some new talent in the skies.

Air Asia seems to be the perfect candidate to make the most of this much awaited opportunity, and the Indian passengers are hoping it is sooner rather than later.

Super sale! Cheap Air Asia tickets available online - avail all time low fares for some of the best Asian destinations. Book early and save more on your tickets!Air Asia is also affiliated with Thai AirAsia and Indonesia Air Asia .

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