Question of trust was always critical on the web and as generally known web today is one of the weakest place in regard to protection of someone’s privacy or rights. It affects almost all industries on the web and hotel reservation as well. This issue becomes more important while the industry expands. The percentage of internet-based hotel reservations was tripled in 2004 to 15.4 percent from 4.9 according to Andersen LLP. It is generally known that 85% of Internet users rely on search engines to find any information on the Web (e. g. MSN, Google, Yahoo, AltaVista, etc). But we have to keep in mind that being listed in the top search results at the major search engines mentioned above gives no guarantee at all that a certain company is really reliable. While search engines make their ranking rules more strict, there are still a good number of websites with false reputation that appear in the top search results at major search engines by using some tricks. To make it clear and help web-surfers to understand this issue from a professional point of view our team will give some major hints to which anyone should pay attention to find the right company. We will discuss some issues about travel industry, which can be helpful in understanding of major problems.
Most of the travel websites if not all of them provide only reservation service without giving any information or news about this fast developing industry on the web. According to the statistics, travel related websites generate a huge traffic on the web and of course it brings to a high competition in this industry. Every day thousands of new travel websites appear on the web but most of them after spending much efforts and finance, disappear from the web as easily as they appeared first. The reason - it is not an easy task to build quality, travel website able to provide not only quality service but also to present a wide range of products professionally. There are many travel websites providing so many information, partly useful and partly not since they don't understand the market, its specific needs, needs of customers which finally brings to abundance of the information collected on the website thus making a trouble to a visitor to find easily what he needs. Other websites while having good hotel database still can't organize their website in a proper way. If you visit this kind of website you can hardly find information about the city that you need. You have to spend a few minutes trying to find what you need among huge amount of text links. Hotel search must be organized as easy as possible divided by cities, countries, type of hotels with good advanced search boxes for the best discount hotel deals.
On some websites when you start searching for discount hotel deals, the engine gives you only a few results leaving you almost not a choice. Or you have to visit each hotel link separately resulting in spending much time. That’s why the most important in any industry on the web and especially in travel service is to collect information about all discount hotel deals in the best way and put them in front of the customer professionally to make his reservation procedure as easy and fast as possible. To provide this service a travel website team must be knowledgeable first and experienced through years not just a few days or months.
Finally, we have to keep in mind that a good, quality website is not the one that provides reservation service but rather the one that builds a strong relations with its customers, provides full service including solutions to the problems a customer may have. It is the best strategy any website should follow.
Have a good travel
Rufat Kuliyev is the author of the articles on hotel reservations industry, trends, strategies and all kinds of news related to travel subject. By subscribing to a FREE monthly ezine " Travel with a reliable partner" you can receive all up to date news.