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The Great British Summer


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The British people live for the summer sun; for the chance to get out and enjoy time off over long weekends and summer holidays, between July and August. Whether at home or abroad, you’ll traditionally find Brits camped on a deck chair lapping up the sun, from Brighton to Braemar.

The British have a genuine love affair with the summer holiday season, having practically invented the meaning of the seaside holiday, which took hard working families to destinations such as Blackpool, Bournemouth and Bognor Regis on traditional ‘holy’ days, like Sundays, during the mid to late 19th century.

Holidays to the seaside were common throughout the 20th century, only developing with the rise in popularity of the caravan in the 1960s, which enabled people to get away more often and to further afield.

Both of these traditional holidays are still popular today, with British rock and candy floss, donkey rides along the sands and Punch and Judy shows popular with young and old alike. However, with the rise of air travel and its latter affordability, people also now love to get away during the summer to destinations further afield than the UK shorelines.

Nowadays, with over six weeks to fill during school holidays, parents are often keen to make the most of time away from the classroom and help avoid bored children by heading abroad for a week or two. Continental Europe is an annual favourite, with up to 80 per cent of the holidaying population opting for a week’s stay in popular France, Spain, Greece or Italy, whether in a hotel complex or getting back to nature in family-friendly campsites.

Further afield, Brits love the USA and even more exotic locations, such as Australia and South Asia, travel to which has increasingly become more affordable for working couples and parents.

Although going abroad is attractive to many, plenty of Brits still love to spend time at home, enjoying outdoor activities, such as barbecues, country walks, city breaks and island hopping, or visiting museums, sites of naturally historic significance and visiting friends.

No matter what kind of a summer holiday you’ve got planned for you and your family, there are certain precautions that you need to take care of before embarking on a summer holiday to remember. Sun cream and suitable clothing for you and your children are must-haves; hats and sunglasses too.

Keeping hydrated is also vital, so it's important to constantly drink water. You may ask yourself “how much water should I drink ?" While there is no concrete answer for this, most health experts recommend at least two litres of water per day and more if the weather is particularly warm.

If you plan to travel abroad, make sure everyone in your family has a valid passport and if you plan to travel within Europe, you’ll require a European Health Insurance Card (EHIC). Health insurance when in the UK and travel insurance when abroad are essential on any holiday checklist to protect you should anything go wrong on your holiday, whether for medical treatment or reimbursement of traveller’s checks.

Adam Singleton writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.


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