The baby boomers have made a lot of changes throughout history. It is estimated that 78 million people were born between the years of 1946 and 1964. As with everything else throughout the years they have made a huge impression on the travel industry. Traveling started to pick up as this generation began reaching adulthood. Baby boomer travel is increasing every year as this generation is reaching the age where they can get out more and do the things they always dreamed about. However, this generation of travelers is a little different than what the industry is use to dealing with.
Many changes have taken place with baby boomer travel mainly because of the way they view traveling. They consider it to be something they need to do instead of something they want to do. This makes the way they travel a lot different. For instance, they will travel for pleasure and business whether they can really afford to or not. Most of them will charge the expense of traveling on a credit card and figure out how to pay for it later. The previously generation would have never considered traveling with cash up front. The baby boomers also expect fast and convenient service even when they travel on a moments notice.
One of the major changes that have taken place with baby boomer travel is the fact that it is so common for them. They view traveling as a necessity and it has become second nature to them. The baby boomer generation needs to be relaxed and comfortable even when traveling so they expect to have all the modern day accommodations they are accustomed to. They want things fast and simple, which is why using the Internet to book flights and plan out trips is used so frequently. Since they travel so much they also look for more exotic and interesting places to travel.
Even though baby boomer travel is increasing every year they still want to have control over all the decisions that affect them personally. They want to have a selection when it comes to restaurants and they want to choose the activities they engage in. It is important for the travel industry to pay attention to the demands of this generation and take measures to give them what they are searching for. This is the only way they will be able to stay at the top of this industry and keep the baby boomer travel generation happy.
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