If diamonds are a woman's best friend then why does the man have to buy them? Most men are not familiar with the fine details of diamond characteristics and value. Making such a large purchase without any experience or knowing who to trust can make diamond shopping a daunting task. A visit to your local jeweler almost always consists of a tutorial on the “4 C's" leaving you more confused than ever.
What your jeweler will not tell you is the single most important diamond trait which determines value and brilliance. The rarely mentioned yet most important detail is a diamond's depth percentage. A diamond cut to the ideal depth percentage will reflect substantially more light known as brilliance or fire. A diamond with the same color and clarity may appear dull and boring compared to a diamond with an ideal depth percentage.
Diamonds are often cut either too shallow or too deep in order to save diamond mass which results in a dull appearance and cheaper cost. You may think you are getting a good deal but you are really paying for poor quality. The ideal depth percentage is different for each diamond shape. An ideal round diamond should be cut between 58-63%.
To find the best quality diamond look first for an ideal depth percentage, then consider color, clarity, and carat weight. Buy only certified diamonds which come with a third party verification of its characteristics. Make diamond education a large part of your search and you will be better equipped to make an educated purchase. You work hard for your money so make sure you are buying the best!
Most jewelry stores will charge a hefty premium for a properly cut diamond. Desert Brilliance offers ideal cut diamonds without any additional fees giving you the most for your money. Buy with confidence at Desert Brilliance for the best priced, best quality diamonds available. Visit our diamond education page and then compare our prices to others. We promise to bring you the best value possible and will answer any questions you may have during your diamond ring purchase process.