Think camo gear is only for outdoor sportsmen? Think again. While camouflage may have been created to help you blend in to your surroundings, it is now being used in mainstream fashion to make people stand out. Designers like Louis Vuitton and Christian Dior are incorporating camouflage patterns in their lines, and everyone from celebrities to housewives is sporting camo patterned apparel to show their support for our troops. Although camo apparel and accessories are appearing in new markets, they have not lost their primary use among hunters and gamers. According to the NSSF, more Americans hunt and target shoot than go skiing, canoeing and kayaking combined, putting camouflage apparel and accessories in high demand. Consider the many uses for camouflage gear, and you may just uncover some hidden potential of your own:
Women are embracing camo patterns in all areas of fashion. With custom digital camo patterns and new bright camo colors like blue and pink, custom camo tees are an easy way to incorporate this new fashion trend into any wardrobe.
Military-inspired camo clothing is a great way to show support for our troops. Proceeds from some custom camouflage T-shirts benefit military families, and many companies are sponsoring military-themed promotions to display the strength of their business.
Sales of recreational shooting sports equipment and clothing remain among the top performers in the sporting goods industry. In 2006, the NSGA estimated the sales of hunting clothing like camo jackets and caps at $1.5 billion, ranking in the top five areas of sporting apparel sales. Whatever your marketing promotion needs, try using logoed camo gear to build relationships with customers, employees and business partners.
Staples Promotional Products has a great selection of custom camo gear for your marketing needs. Visit http://www.StaplesPromotionalProducts.com/camo to view our selection of camouflage items available for customization online.