The increased adoption of smart phones and other mobile gadgets has led to an escalating focus on mobile commerce among online retailers. Apple’s iPhone and iPad have been selling like hot cakes since their launch in 2007 and 2009 respectively. The Google’s Android platform has also seen wide adoption due to the large number of cell phone manufacturers building on top it. The increased mobile adoption and usage by customers has also been impacting the way traditional activities are conducted.
People are changing the way they do a lot of things. To appeal to this segment, Lands’ End has launched innovative mobile applications that make it extremely easy and convenient to shop from its digital catalogs. Lands’ End digital catalog apps can be downloaded and used on iPhones, iPads and other Android powered mobile devices. Anyone with a smart phone can download these applications and conveniently browse through thousands of items offered for sale at Lands’ End. Customers can now shop right from their mobile devices without the need for a desktop or physical catalog.
The company’s newly launched digital catalogs went live on the app store in 2012. Lands’ End incorporated a number of new functions and features that take advantage of the iOS platform. Now customers will be able to touch, pinch or zoom items listed in the catalog. Addition enhancements like fresh updates, deal alerts and content are also planned for inclusion in the future versions. Lands’ End coupons can also be used to save on most of the items shown in the app. As of now, the new digital catalog version is only available on apple devices. It can also be downloaded directly from the company’s website: LandsEnd.com.
There are many benefits for customers who access Lands’ End digital catalog using their Smartphone. New items are shown several days ahead of time, and definitely much before they can be seen in the physical stores or in regular mail order catalog. In addition to apps, one can also subscribe to the company’s e-mail mailing lists to get priority access. Lands’ End also has a good presence on social media. One can receive regular updates regarding clothing items, coupons, offers and other promotions by becoming a fan of the company’s Facebook page. The company also hopes that ecatalogs will ultimately reduce the number of catalogs it sends through regular mail.
The latest Lands’ End app can be downloaded on their device instantly. To find it among the millions of app store applications, just use the search option and type in “Lands’ End”. A shopper can find items that meet their desired criteria using the search form. One can instantly find items that match a certain color, size or price range. The beauty of this integrated approach is the convenience and flexibility. The shopper need not browse through hundreds of pages to find the items they are looking for.
If you do not have a mobile device which is capable of installing the app, you can find all the current eCatalogs on the company website at LandsEnd.com/ecatalog. If the customer has already registered, then they can enter the login credentials to access all their previous orders, and also place new orders without having to re-enter the address and credit card details. The superior graphics and touch interface also enhances the shopping experience for those that browse Lands’ End coupons eCatalog. The app is designed for quick and comfortable browsing. Notes can also be added to items for referencing at a later time.
As far as customer service is concerned, Lands’ End towers over most of its competition. The company has a long, distinguished history of being a leader and innovator in customer services. In early 80s, it became the first company to launch a toll-free phone number to enable remote ordering. Most of the company’s best practices have been in place from a long time. Even in the current eCommerce era, those previously adopted practices are proving to be relevant and effective.
Long before Amazon came into existence, Lands’ End introduced free two-day shipping. Any shipment within the continental USA was delivered on time without any additional surcharge. The company’s innovations really began to pick up steam with the advent of internet. It was the first apparel company to have an online presence. Most of the standard customer-interfacing features such as electronic chat were launched by company, back in 1999. In October, 2010, Lands’ End became the first major retailer to offer online video chat for its site visitors.