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Discount Versus Sale!

Ujwala Bapat
 


Visitors: 188

Shoppers are always thrilled at the word discount; it can be any percent, on any product. It is irresistible to give up something that has the discount tag on it. However, this does not apply to the sale. Once a sale is announced attitude of the shopper changes from euphoric to skeptical. Discounts are promotional; it could be for introducing a new product in the market. Or a company may choose to give discounts on certain products that are facing huge competition. Giving a discount will automatically attract new customers. Discount differs completely with the concept of sale.

Sale is more like a leftover, being cleared out because no one found it appealing when it was fresh. No wonder, more often than not you will find sale absolutely useless. At times it is difficult to find anything fashionable or interesting in a sale. Discount on the other hand, is on the fresh product because the customer needs to be hooked on to it. This is why you will find very latest stuff here.

There are two main types of discounts:

1) Flat rate discount: This will give you some amount off on a product of whatever value. This means if the discount is $10 you can buy anything but the discount will only be what has been decided upon.

2) Percentage Discount: This is where percentages have been assigned on price of products for the purpose of discount. For e. g. If the discount rate is 5% then the discount on whatever you buy will be 5% of the retail value. These discounts can save you more money than the flat rate discount.

Sale too has same phenomenon. Several retailers ensure that they get their money even in sale. Therefore, good products will have different sale discount and the bad ones will have another one. It is obvious that good products will have lower sale discount and bad products will have higher percentage. However, both discounts and sales are good. Products that we cannot afford at their full prices can be bought and enjoyed at discount prices. With the shopping season approaching there are several sellers out there waiting to catch you attention, for this they are already hanging their banners out of their shops that say ‘Sale/Discounts ’. You know your fun time begins the moment you see this banner.

http://www.internationalshoppee.com is my website, where i do affiliate marketing. My website is not very professional looking but since I am learning new things about being a webmaster, I hope to be a self taught webmaster soon.

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