What Is The True Measure Of Time?

Stuart Crawford

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Sorry, I don’t have time for that! I hear this consistently from people in my everyday travels. What does this actually mean? What is time? There is an old saying, “Give it a busy person! They always seem to get things done. " Why is this? Do they have more time than the regular person? No. Measurement of time is consistent for everything and every one, there is still only 24 hours in a day, 60 minutes in an hour, etc.

Time was created, in the mid 19th century, as a tool to ensure trains in Europe arrived at the station and passengers knew when to arrive to board them. Man has created time as a tool to create order in a day. Before time was used, we would get up when the sun rose and go to bed when it set. For centuries, cultures, lived this way, without any exact unit of measurement for time. It wasn’t until schedules, and then days, as we now know them, needed to be planned.

When someone tells you they do not have the time to do something, what they may be really telling you, is the certain task or job isn’t really a priority to them. This may be the underlying meaning behind a lot of the “no time" replies.

If your business depended on getting a certain task done or required a meeting with a client, would you find the time to make this happen? Yes, of course. For the health of your business, you would escalate this task or meeting to a higher priority. There is still the same amount of hours in the day.

Time now has become an excuse for many people. Busy people, with their priorities in check, will always find a way to bump the important items to the top of their list.

Can you make time? NO! In a nutshell, it comes down to how committed you are to the success of a certain project, task, or your family. Individuals or teams who can prioritize, seem to “have the time" over those who do not.

When you find yourself using time as an excuse for not meeting an important deadline or making it to your son’s or daughter’s school concert, perhaps rephrasing it to a priority will assist you to ensure your goals are met and all the important things in life are taken care of. Remember, what may seem to be a high priority today, will probably not be all that important when your friends gather to remember you when the day comes.

Stuart R. Crawford is the Director of Business Development, at IT Matters Inc. (http://www.itmatters.ca ), a Microsoft Gold Partner, Small Business Specialist and Microsoft IMPACT Award Finalist 2005 - Network Infrastructure Solution of the Year. Stuart is also a certified coaching practioner with execuCoach International (http://www.execuCoach.net ). He can be reached at scrawford@itmatters.ca .


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