What would you do different in your business if you were exceptionally brave?
This was the question that popped into my head the other night as I was going to sleep. I waited for the answer. I felt confident I would predictably rattle off the list of projects and ideas that have been patiently waiting on the sidelines of my business plan. But that is not what happened.
Seemingly out of nowhere came a different list. This list was of things that, if I were braver, I would give up. GIVE UP? Then, following this list came a list of things I would put in their places. I was surprised. And then I felt nervous, and then oddly exhilarated.
Imagine you own a store, a retail space that has a limited amount of square footage and shelf space. Now imagine that in one section of your store you have been successfully selling a specific kind of merchandise. It sells reasonably well; those who purchase it are always pleased and you make a reasonable profit. You can continue selling the same merchandise OR you can ask yourself, “What would I do differently ‘with this space’ if I were feeling exceptionally brave?" Would you bring in a new line of products? Would you completely change that corner of your store? Or would you simply spruce it up a bit? It is quite possible that if you truly opened your mind to using your space differently you might ultimately bring in more customers who would be even happier with their purchases and, in turn, enable you to realize more profits.
This is what came flooding into my mind as I tried to go to sleep. As a service-oriented professional I do not have square footage and shelf space. But just like a retailer, I have merchandise (in the form of the services I offer) and limited floor space and shelves (in the form of time and energy. ) Despite my Super Woman fantasies, I realize that my time and energy are not limitless. Occasionally, I have to take an inventory of how I am using these precious resources. Am I doing the same things for the same people making the same return? If so, do I choose to keep doing so? Often the answer is “yes", and that's fine.
But as my question prompted me, if I were feeling “exceptionally brave" would I dare to imagine other ways of using my time and energy?
What could I do instead? What would it feel like to impact more people with my “products"? Could I envision making even more profits? Could I give up something that is good for the possibility of something that might be great?
Cheri Britton is a professional speaker, consultant, and coach who helps people change their negative and harmful thoughts to ones that are more positive, uplifting and inspirational. She does this through a process she's developed called BOOM Thinking, which stands for Break Out of Old Mindsets. If you want to be a BOOM Thinker, check out Cheri's website and sign up for her newsletter at http://www.boomthinking.com
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