Innovation - is a talent that everyone has, yet they think they don't.
If you've ever marveled at somebody's creative prowess, guess what, you can create and innovate too.
It just takes time.
Everyone is born creative.
The box of crayons in kindergarten was not limited to only those who possessed potential; because the truth is, everybody has potential.
You just have to resurrect it from within.
You know how long it took to learn to ride a bike or drive or to never commit the same mistake again?
It's the same with innovation.
It takes a bit of practice and a lot of time before this mind function comes easily when called.
This article will teach you a few creative tips on how to put innovation into your marketing ads online.
Outstanding creative spunky ads really get readers attention online.
Captivate your reader’s attention with the innovative you.
Don’t think you are creative?
I beg to differ.
You are a wonderful creative person.
Everybody has a creative genius within waiting to shine!
Let’s getting going with a creativity exercise.
Creative thinking exercises can also help you in your quest be a more creative problem solver and to spawn multitudes of fantastic original ideas out of thin area.
Everybody expresses him or herself best in different ways.
How do you best express your ideas?
I like to connect with the paper and pen instead of typing away at my notepad.
I love creative writing and can sit writing for hour’s non stop.
Here is one exercise to unleash your creative advertising ideas:
To get started take a piece of paper and write any word that comes to mind at the center.
Now look at that word then write the first two words that come to your mind.
This can go on until you can build a tree of related words.
This helps you build analogical skills and gets your creative processes going.
You will see how many interesting ideas flourish just from jotting down those first two words.
You can also read your ad out loud as if you were making a presentation.
Be very theatrical and dramatic about it too!
Don’t just mumble to yourself.
Act as if. . . you were playing a part in a play.
Be emotive – move – use hand gestures – be animated Don‘t just sit there.
Just as in any theatrical play or stage performance - the performers are very descriptive – emotive – and dramatically driven.
They want you to experience and feel.
They want you to get in the groove.
That’s what you want – is for your readers to get in the groove.
You want that dramatic impact.
Collectively the visual and verbal connection will bring forth any gapping areas you need to correct.
Practice this concept when you are preparing your ads or need catchy headlines.
If you have a creative original marketing idea or angles go with it.
The more original and risk taking you are relying on your creativity the more you will generate new creative ideas at a drop of a hat.
If all the geniuses in history just merely listened to their peers, we would probably still be living in the middle ages.
Geniuses in history - knew how to follow the beat of their own drum.
Follow your own creative beat of your drum.
Find your own style.
You can always tell a Van Gogh from a Matisse.
You'll know Hemingway wrote something by the choice of words on the paper.
So it is the same with you - create your own signature mark.
People will appreciate your innovation more because it is uniquely yours and that no one else would have thought of what you were thinking.
Here is your second exercise to spur your creativity:
This exercise will create hyper focus on one thing yet; instantly cause an avalanche of corresponding details and thoughts to emerge.
Are you ready?
Sit in a comfortable chair or what not.
Now place an interesting object about 5 feet away at eye level on a table or whatever you can use.
So here we are – you are sitting in your cozy chair starring at this interesting object.
Look at and only focus on this singular object.
Block out everything else.
Let your mind empty.
Now keep focusing on that object for at least 5 minutes.
During this focusing consider the following one by one:
- The objects color
- If the object is multi-colored focus on each color
- The objects shape
- The objects texture
- How the object smells
- How the object feels to the touch
- How does this object make you feel?
You can do the same experiment a little differently also by observing an object from multi-angles.
Each angle will reveal different characteristics you don’t see from others angles.
This exercise clearly demonstrated that one entity is multi characteristic.
So one thing is not just describable in just one word there are many attributions that are attached to it.
Same principle applies to words.
For example - let’s take the word happy.
Write it down.
Now write everything you can attach to the word happy.
This can go on and on.
Your mind will generate ideas and interesting correlations.
This is what you want to do is to tap into all the different aspects of one thing – one word – one thought - one idea.
You can do this for objects - words - ideas.
Make your words and writing come alive.
The ……I’ll kiss an elephant if - Analogy:
I vividly recall reading one of Marlon Sanders ads about 2 years ago which read “I’ll kiss an elephant if…. such and such product doesn’t work. ”
Marlon used that precise line in the headline as well.
You see the impact of innovation… it lingers and leaves an imprint on the readers mind.
That’s what you want to do is to leave a lasting impression of innovative clever marketing footprints.
Combine your marketing offer with:
State something funny you will do if product X doesn’t work:
- I’ll tap dance with a monkey. .
- I’ll eat a bucket of slippery worms.
- I’ll do the chicken dance at McDonalds in the middle of the lunch rush hour
If you need ideas just flip on Fear Factor on the t. v.
You will never run out of ideas!
Use the underlying lessons/ morals learnt from fables – parables
Invest your money now for a fruitful return to secure future!
Prepare for the future now!
Remember the old fable about The Ant and the Grasshopper?
The ant wisely prepared for the winter by collecting his food in advance.
When winter came the ant was prepared and had food to feed his family.
The grasshopper on the other made no preparation – why worry was his motto.
When winter approached the grasshopper was dying from hunger.
The moral of this story is: It is best to prepare for the days of necessity.
Be like the ant prepare now!
Avoid future financial disasters!
"The Ant and the Grasshopper"
In a field one summer's day a Grasshopper was hopping about, chirping and singing to its heart's content. An Ant passed by, bearing along with great toil an ear of corn he was taking to the nest. “Why not come and chat with me, " said the Grasshopper, “instead of toiling and moiling in that way?" “I am helping to lay up food for the winter, " said the Ant, “and recommend you to do the same. " “Why bother about winter?" said the Grasshopper; “we have got a lot of food at present. " But the Ant went on its way and continued its toil. When the winter came the Grasshopper had no food and found itself dying of hunger, while it saw the ants distributing every day corn and grain from the stores they had in the summer. Then the Grasshopper knew: It is best to prepare for the days of necessity.
Notorous quotes / Adages
Inter mingle quotes with your ad to make a point or to spark inspiration of hope – success – happiness, ECT.
What ever emotion or outcome you are trying to depict.
-“Nothing happens unless first a dream” Carl Sanburg
“Imagination is more important than knowledge” Albert Einstein
Remember that old adage, " two heads are better than one. " - Smart Marketers participate in Joint Ventures!
“Don’t look a gift horse in the mouth” - Take advantage of this free offer!
Present your ad as if you were telling a story to a friend :
- I once was quite disheartened and discouraged about marketing until I discovered an eye opening system to achieve success online.
Put your reader into the world of fantasy world or the What If world.
Let your reader imagine what it is like and how it feels to…. .
- Earn a gazillion dollars
- What if. . . you could earn $1 gazillion dollars with a sure fire method?
- Have a successful thriving business with hoards of visitors swarming to the website
- What if…. you could drive hoards of visitors to your website overnight?
- Have beautiful radiant glowing skin that shimmers in the light.
- What if-. you could be envy of your friends with beautiful youthful skin?
- Have a youthful well sculptured body
- What if… you could have a magnificent figure that would turn heads?
Ever since our childhood we all loved to indulge in the world of make believe and fantasy.
We were slaying dragons or pretending to be a wealthy famous princess or prince on a throne.
Stir up your imagination.
Describe in detail the scenario of the what if experience/ fantasy - you want your reader to visualize or conjure up in their mind .
Write it just as though you were experiencing it yourself.
It’s really true – always have a mind and heart of a child.
Take one moment right now for this exercise:
Close your eyes.
Go back to the time that you were a child.
How did you play?
How did you create?
What imaginative things did you do?
What silly things did you do or say?
What excited you?
What made you sad?
What made your little heart sing?
I am certain you have just made many fascinating revelations.
Stir up that child self.
Look through the eyes of your child self now to discover excitement and adventure in everything.
Take a walk.
Run a mile or two.
Send all those endorphins coursing through your veins.
Exercising certainly clears and relaxes your mind and allows for anything to pop up.
Record your dreams:
Aren't some of your dreams just the craziest things that your conscious mind would never have thought of?
If you've had these dreams before, and I'm sure have, this only shows you the untapped innovative power you have lying within.
So jot down those notes.
Those dreams may just create an innovative spark in you.
Don't worry about inspiration:
You can't force it; inspiration hits when you least expect it to.
Everywhere and anywhere inspirational thoughts and ideas will manifest and surface.
So. . . for those unpredictable yet inevitable moments you should prepare.
An idea could strike you on the subway, yet alas, you poor unfortunate soul; you have no sheet of paper to scribble down a thought that could change the world.
Avoid these disasters.
Have a pen and paper within your arm's reach at all times.
If you are on the go - then put a sheet of folded up paper or pen in your back pocket or purse.
I hope this article has helped you bring more innovation into your life and creativity to your marketing online.
Soon enough they will take notice of the innovate creative you.
Here are few resources to get you started:
Listing of 655 fables to read for ideas: http://www.aesopfables.com/
A huge collection of proverbs, proverbial sayings, clichés, maxims, adages, aphorisms, platitudes, mottos, old saws, inanities, common sayings, or whatever you want to call them: http://www.corsinet.com/braincandy/proverb2.html
Huge collection - Funny Quotes - Funny Sayings - Funniest Quotations: http://www.allfunnyquotes.com/
Many blessings to you for success and prosperity in 2006!
Laura Ghedotte is an online Marketer - currently involved in extensive research & development of self improvement products.
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