This article is for those of you who coach or mentor. Does this sound familiar?
“Can’t I just try to mail or email, do I really have to call”
“I was thinking I could wait to get business cards”
“I wanted to be successful first, before I start to market or network”
“Why do I have to do it that way, I thought I could do it this way”
I could go on, but I think you get the picture. I am always amazed by students who pay us for coaching and then question every thing we tell them to do. The business card one was the kicker. I had just spent 20 minutes telling them how important business cards were, how and who to give them to, and then they had the audacity to tell me that they wanted to wait.
So you say, what do you do. Well, I tell them you paid me to coach you. You said you wanted my expertise, you wanted to be successful, you wanted to make money. However, in order to do that you need to get cards made up and you need to network, and market. You will need to use the telephone and the other forms of marketing outlined in the manual. However, remember this is YOUR BUSINESS. If you choose not to follow the methods I have outlined, then don’t expect to succeed during the time frame we initially discussed. When your business doesn’t take off, and you don’t get the referrals; which in effect, cuts down on the number of deals (transactions, sales, etc. fill in the blank here depending upon the type of coaching you are doing) don’t ask me why you didn’t succeed, because I will tell you “I told you so”.
“The student who knew too much” are usually the ones that have tried other things over the years. Problems rarely occur with individuals who have worked in Corporate America, or other types of jobs during their life. They take what you say to heart and are usually the ones who succeed, and in record time I might add.
So before taking on a student find out what other things they have done, tell them up front the program will work if they follow what you tell them to do, THERE ARE NO SHORTCUTS.
Be firm, be upfront, be blunt, and then all we can do is hope for the best. Just know that you are not alone, all coaches and mentors go through this!
Copyright 2003 DeFiore Enterprises
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