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Create A Successful Small Business Together With A Business Coach

Morris Mann

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Coaching Is For Champion Athletes And Successful Small Business Owners As Well

You may have played on a sports team and had a coach. But, that may not help you understand how coaching can help in business. If you want to be a successful entrepreneur, or the CEO of your company, the focus, goal orientation and strength building of a coach is invaluable.

You may be surprised to know that not only great athletes like Michael Jordan or Tiger Woods had coaches. Not only great singers, great actors, or other great artists had coaches. But, CEOs and great business leaders like Michael Dell, Meg Whitman, and Scott McNealy used coaches to reach success.


Many people try to explain the coaching process by explaining what it is not. It is not therapy, as there little emphasis on your past, or your psychological profile. It is not business consulting, because the relationship is a collaborative one. The business coach has expertise, but worked with you as a partner to apply what will work best for you.

The executive and small business coach is there to help you set extraordinary goals, and to make you accountable to accomplish them by building on your strengths.


MYTH: Coaching is for washout, weak figures who can't make it on their own.

REALITY: It is just those executives with the profiles of champions and a track record of success that understand and maximize the benefits of coaching.

MYTH: Coaching starts by identifying your weaknesses and filling in the gaps.

REALITY: Coaching encourages you to declare a powerful future, of what is possible and predictable based on your strengths. It is there to give you the clarity, power, and velocity to reach your goals.


  • Business Expertise - A coach should quickly understand what it's like to be in your place. You should have a coach with business experience of running and /or starting a small business to be able to understand your challenges.

  • Professional Training - In addition to business experience, a coach should have training in how to help people make positive change in their lives. Such training is from Psychology, Coaching, Social Work or HR programs.

  • Encouragement and Support - Your coach is your partner. You must feel that in addition to understanding your situation, that your coach recognizes your strengths and uses them to build your business success

  • Goal Oriented - The purpose of the coaching partnership is to get results. One of the key strategies for making that happen is for your coach to collaborate with you to set challenging yet realistic goals, while holding you accountable as well


    It is not essential to be geographically close to your coach. Most coaching is done by telephone. That opens up the possibilities for you. You can check for coaching online, and it is advisable to review a coach's website to get a sense of whether you feel the coach's background matches your needs. Do not hire a diet or spiritual life coach if you are looking for strategic business planningand growth or ways to find money for your business startup.

    In almost all cases, a coach should offer you a free consultation to make sure that you both feel it can be a successful and productive relationship.


    It is really different for everyone, and depends on your long term goals. It is not therapy and will not take years of sessions. On the other hand it is not an advice program. I like to compare it to dieting or physical fitness. You can hear a lecture about what to do, but it takes months of practice to change old habits and establish new ones.

    Small Business Coaching is the follow through on insuring you do your best. It is helping you develop real optimism and achieve extraordinary goals. It is a collaborative effort developing a vision and making it happen.

    Morris N. Mann

    Executive and Family Business Consultant/Coach

    Investing in Human Capital

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