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Do You Have An Elevator Pitch?


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The other day I was invited to a networking Breaking Meeting at Hilton Hotel in Croydon and upon arrival I was shown a white board and told that I was to give a 150 seconds presentation on the followings:
‘My name is….
My company/business is…. .
What we do is (highlight two or three main areas…. .
Can you help me? I am looking for referrals for…. .
This week we are offering a “special” – do you know anybody you feel may be interested?
We have just finished an interesting project for a client (briefly) Close (my name is ………
My company/business address is ……’

I said, “My name is Dayo Olomu, I am a motivational speaker, an IT & Key Skills Trainer and peak performance coach. I have a passion for assisting others to climb higher, fly faster and go where no other can go. The name of my company is Dayo Olomu International, a Crydon based organisation dedicated to the advancement of human potential, through training, seminar, workshop, speaking, mentoring, , coaching, publishing and writing. We offers a diverse selection of cutting edge leadership, sales performance and personal development programs aimed at accelerating the performance of companies and individuals in every area of life. I address more than 100,000 people each year on leadership, personal and professional development, management, relationship, goal setting and achieving, strategic planning, time management, and many diverse topics. We have just finished running two seminars on “Goal Achieving Strategies and the Act of Public Speaking. ”

The experience I brought to people over the last 10 years has led me to the discovery that if we help people to see themselves as they can, not as they are; then the way they think, the way they feel and the way they act will eventually be altered, thereby resulting in higher performance. My skill set brings a proven system of powerful ideas and principles anyone can use to rapidly improve every area of successful, balanced living. My speeches, trainings and writings are designed to inspire and empower individuals and organisations to attain higher levels of achievement and peak performance.

As a Business & Life Coach I use the Power of Goals to take individuals and organisations from where they are at the moment to where they what to be – The Top. My style of coaching includes getting to know what success means to the person I work with and helping him or her to achieve his/her definition of success through education, inspiration, motivation and action. I am also the best selling author of “4 indispensable Strategies for Success” which is available to your members at 50% discount today. Once again, my name is Dayo Olomu. ”

In the business world, this is called ‘Elevator Pitch’. An “Elevator Pitch" is a concise, carefully planned, and well-practiced description about your company that your mother should be able to understand in the time it would take to ride up an elevator.

The Elevator Pitch is something you should practise and perfect. It is the basic introduction of who you are and what you are looking for. It will form the basis of your introductory message when networking, your opening statement in telephone contacts with employers, and the foundation of your “Tell me about yourself" answer in interviewing.

Don't just assume you will have a great answer when the time comes. As you reach out to network with others, you will be required to cut through the chase quickly. Most contacts are not looking for your life history. They are looking for your bottom line. Develop a level of comfort in your personal presentation of who you are and what you are looking for by rehearsing and practising delivery of your Elevator Pitch. Do it over and over again until you get it right.

It is important that you have an elevator pitch for yourself and your business. I know that your next question will be, Dayo how can I create my own ‘elevator pitch’?

The five questions your “Elevator Pitch" must answer are as follows: What is your product or service? Who is your market? Who is behind the company? What is your competitive advantage? What values does you company add?

Always open your pitch by getting the Investor's attention with a “hook, " by making a statement or asking a question that piques their interest to want to hear more. Your pitch should go no longer than 120 seconds, which is between 150 to 350 words.

At the end of your pitch, you must ask for something. Do you want their business card, to schedule a full presentation, or to ask for a referral?

Dayo Olomu is a UK-based motivational Speaker, Human Potential Developer, Business/Life Coach, Writer, Trainer, Infopreneur, a Competent Leader and an Advance Toastmaster. His core belief is that we are all endowed with seeds of greatness, and his mission is to inspire and empower individuals and organisations to higher levels of achievement and peak performance. He is the author of best selling “4 Indispensable Strategies for Success” and the charter President of Croydon Communicators Toastmasters. Visit his website at or send an e-mail to


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