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If you look you’ll discover three core personalities in the business world.

First are the Doers (20%) who make the Big Bucks because they produce measurable results. They are universally envied and hated.

Second are the Reporters (30%) who live to explain to the rest of us exactly what is going on that we are clueless to comprehend. Clods.

Third are the Wonderers (50%) always standing around the water-cooler wide-eyed in amazement asking each other -What the hell just happened?

Know what else? Eighty percent of all profit is generated by the Doers while only twenty percent is begrudgingly spewed by the combination of Reporters and Wonderers. Google: Dr. Vilfredo Paredo and his 80/20 Principle.

There is however a one year window of opportunity for new hires to transcend from Reporter or Wonderer to Doer.

Caveat: It requires being in the Flow 24/7 and often feels like the dreaded activity – w-o-r-k.

N. B. Doers are full of adrenaline and dopamine organizing their time to solidify relationships with decision-makers. Reporters and Wonderers spend their working hours answering emails, watching YouTube, drinking coffee and waiting for lunch. None has ever expired from chronic stress.

Question: Who gets the Big-Bucks?

Guilt Motivates Action

Professor Ran Kivetz of Columbia University recently produced an experiment involving 69 students and alumni on choices producing guilt or hedonism.

Time is the causative agent. Deciding whether to party or study often reaches our amygdala – the limbic system (emotions) of our brain. Do we reach for virtue now (avoid guilt) or opt for fun and games and miss out on pleasure?

Are we the Grasshopper who lives large and dies in regret or the Ant who rejects instant gratification for postponed pleasure?

Dr. Kivetz believes guilt is a hot feeling and burns out quickly. If we ignore it at its pinnacle it will disappear like yesterday’s steak dinner.

Time rules: within the first week we are virtuous in our decision to give into guilt and work instead of party. Look back from a one-year, five-years or longer prospective our amygdala no longer registers the original fear, anxiety and stress.

Adrenaline and dopamine help produce learning and memory. The path of least resistance (peace-of-mind) leaves us with a Duchenne Smile and nothing else.

Your still-small-voice (conscience) never whispers – Party-Hardy and to hell with your responsibilities. It activates the feeling in the pit of the stomach of fear and doubt caused by ignoring personal responsibility.

Adrenaline is not the cause of ulcers – two Australians got the Nobel for finding the bacteria of ulceration. Epinephrine (Adrenaline) is your mentor and separates you from the slackers who die of boredom not overwork.

If you are deciding between learning or partying and feel no surge of Adrenaline, make a loud noise, look into a bright light or visualize a rattlesnake on the movie screen of your mind. These actions awaken your inner freak (amygdala) to challenge your party animal that wants to watch 5 hours of TV daily.

It is not enough to know the right thing; we require the right stuff to do it when offered a difficult choice.


Cal Coolidge, 30th President 1923-29 said: We all require pigheaded persistence and determination in the face of stubborn resistance and adversity. Not so; only those with the winning lottery ticket for life, fun and accomplishment.

Physicist Edwin Schrodinger believed: The task is not so much to see what no one has yet seen; but to think what nobody has yet thought about that which everybody sees.

Al Einstein wrote: The gift of fantasy has meant more to me than any talent for absorbing positive knowledge.

Finally psychologist Carl Rogers offered this comment: The only person who is educated is the one who has learned How-to-Learn and change.

For me it is the Butterfly Effect by Edward Lorenz, MIT who taught us: Small changes lead to Massive Reactions. Predictability: Does the flap of a butterfly’s wings in Brazil set off a tornado in Texas?”

See ya,

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Author of Speed Reading For Professionals, published by Barron's; partner of Evelyn Wood creator of speed reading, graduating 2 million, including the White House staffs of four U. S. Presidents.

Interviewed by the Wall Street Journal and Fortune Magazine for major articles.


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