3 Strategies For Marketing Your Self For The Indian Institutes Of Management B-School Interview


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Congratulations on having cleared the written part of the MBA B -school admission process. Now it’s important to focus on the key aspects that can make you stand out among the likely competitors for the final B school list. Here are 3 strategies for marketing your self to the Interview panel.

1) State your strengths: The key to a successful interview is to clearly state your strengths and how you use such strengths. For example suppose one of your key strength is completing tasks within tight deadlines. Suppose it was organizing an inter college/school debate that was to begin in 1 weeks notice. You could state, “ Whenever a task is allotted to me, I make it a point to see it through with completion, within the given time frame with an intent to over deliver. Given the magnitude of the task, I achieve this by having a clear cut plan of short term goals toward achievement of task at hand, selection of the right team members if necessary, allocation of tasks, dynamic follow up, and constant review of goals achieved".

2)Impact on others: It is essential to show how you view your actions upon others. You could outline how you select your team members based on their strengths and weaknesses. You could state, “ I believe in cohesive teamwork, I first clearly outline the breakup of the tasks to be achieved, I will then request individual members to state which tasks they are best able to perform based on their own strengths, and create groups for individual tasks and finally clearly outline the chain of reporting of task completed and passing on the finished task to the next group.

3)Refinement and self-development: Here is where you convince the interview panel your ability to achieve deadlines. You can state “I believe in a system of strong follow up with team members and I achieve this through seeking constant advice from my team members, I’ll constantly ask where my teams need more active help from me and where they can handle the task themselves. By dividing the overall goal into individual targets, I can immediately determine where things are going slow or fast. "

These strategies can be applied to any strength to formulate a well thought out reply. You can see form the replies above that you come across as well organized, active and a good team player. By examining other strengths that you may possess you could formulate a good plan for marketing your self in the manner outlined above.

Impressing the MBA GD/PI panel consists of exuding the right confidence and carefully avoiding the major mistakes MBA aspirants make in the MBA Personal interview


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