If I had to name the top 3 ways to market a property for sale without a pre-existing buyers list or direct mail list I would have to say: sign in the yard, ad in the newspaper and ad on CraigsList. In this article, I will be discussing putting a sign in the yard to sell a property.
What the sign says depends a lot on the biggest benefit you are offering with the deal. Is it priced below market? Are you offering easy qualifying? Are you offering owner financing? Great location? If you are wholesaling the deal, it is usually going to be the price of the deal that is most attractive and you might want to use that in your sign. Using a generic “House For Sale" sign is usually not going to give you as good of a response as something more benefit driven.
Which, leads me to the next question. . .
If I do not recommend a generic “House For Sale" sign for the yard, then where do you get a sign for the yard? Some sign companies will sell you blank Corrugated Plastic yards signs that you can customize with a thick permanent marker. This is what I recommend. While you can order custom signs on-line from specialized sign companies that cater to real estate investors, I don't think it's really necessary, especially for the handful of for sale signs you'll need. Do not buy for sale signs in quantity since you can usually re-use them.
What else should you include on the sign besides the biggest benefit? I usually include a phone number and a website address where people can get additional information. Some people, including me, prefer to include a 24 hour recorded information line instead of a direct phone number so that people can call at any time to get information about the property. Make sure you clearly show that the number is for a 24 hour recorded message to increase the number of people that call. You can include a way to transfer to you live once they've heard the info or give out your local direct number on the recorded message.
You should also include a flyer about the property and any other properties you have so that people can take the information with them. Yes, I do recommend that you do this in addition to the 24 hour recorded info line. While most people have mobile phones these days, believe it or not, not everyone does. Many people also prefer to take the flyer so that they can show their friend, spouse or to use as a reminder of your house after a day spent looking at several houses.
James Orr is a professional real estate investor, marketing expert and founder of the LearnToBeRich.com on-line investment game.
He works with a network of real estate agents, brokers and real estate investors across the United States through the AnalyzedDeals.com website.