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Real Estate Investor Websites – Impact Of Marketing And SEO In Real Estate Investing

Simon Macharia

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Having a real estate investor website that actually runs your business is necessary to increase efficiency and close more deals.

Whenever possible, if you can employ a website that actively seeks and attracts more business for you, you end up closing more deals and making more profits.

Today we'll look at important elements that must form successful marketing for your website. Without these elements, your website lacks that extra push that delivers more deals.

1) Search Engine Optimization
The purpose of Search engine optimization (SEO) is to position your website favorably in search engine results.

Most people start their search on the internet, whether they are looking to buy or sell their houses or even looking for other services. Obviously your website will attract more business if it is among the first ones they see.

This means that when you buy your website, it must be delivered already fully optimized for search engines.
Search engines consider a web page with content that matches the meta title and description to be more relevant.

So for the website to attract business for you, it must allow full control of

i) Meta tags - this includes the title, description and keywords for each page
ii) Content - you must have full control of all the content. Ability to create new pages as you need is a must. This means you can easily fully customize your website.

Back links:
Search engines rank websites with more back links higher because they consider them to be more popular.

In recent months, it has become extremely important to monitor the back links coming to your website. Google has pioneered this with webmaster tools that help you take ownership of all links coming to your website.

When hiring SEO companies, you must make sure they understand how to build your back links more carefully so you don't end up being penalized instead of rising in search results.

2) Social media
In today's world, almost everyone networks through social media. You must get a website that is integrated with social media such as Facebook, LinkedIn, Google Plus, Twitter and others.

People will recommend your website and properties to their friends meaning you will attract more motivated sellers, sell your properties faster and attract more business.

3) Speaking models
Once a visitor lands on your website, you only have 20 seconds to attract their attention or you lose them forever.

A speaking model commands instant attention and increases conversion dramatically. - this is a must have element of any website you employ.

4) Squeeze pages
Squeeze pages or landing pages have become very important marketing tools. Squeeze pages capture contact information and in return offer helpful gifts such as Ebooks.

This means they join your mailing list before they can receive the E-book, and you can market to them multiple times as is necessary to convert them to closed deals.

5) Autoresponders
Wouldn't you love to have your website attract leads, then automatically follow up with them at pre-determined intervals to convert them to successful real estate transactions?

Automation is an absolute must in today's marketing. Your website must come fully equipped with pre-loaded marketing messages for different types of leads, such as motivated sellers, house buyers, potential private money investors and so on.

Of course, they must offer the ability to create your own autoresponders as you wish.

6) Buyers lists
In order to sell your houses fast, you must have a buyers list. Your website must come with in-built buyers lists and the ability to allow people to opt in as they view your properties.

In order to close more deals while spending less time, money and effort, you must have a website that is fully equipped with numerous features, designs and adaptability to run a successful real estate investing business. This article offers more insight on features crucial to real estate investing that both offer an online presence and increase efficiency and productivity.


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