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Results Oriented Direct Marketing For Real Estate Investing

Simon Macharia

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Once your real estate investing direct mail piece has been opened, why do motivated sellers call you instead of your competition?

Your message in the mail piece determines what they do next. Billions of dollars worth of revenue are generated by successful sales copy.

Your message must stick out and entice them to take the next step - call you or visit your website.

This article teaches you how to make your marketing materials more effective.
Motivated sellers get tens of letters and postcards especially when they face foreclosure. They cannot read all the letters!

They are also distressed, and these letters increase their agony and stress level.

Everyone suddenly promises to save them from their real estate situation. Who should they believe?

This means that your message must grab their attention, appeal to their emotional needs and have a strong call to action they must act upon. And certainly, it must stick out more than the others.

Let us look at each in turn.

1) Grab attention
It takes 20 seconds before your mail piece is thrown into the trash. Instant attention is therefore a must.

Attention is what drives them to read the rest. It must be bold, direct and address a need the motivated seller holds dear emotionally promise to resolve a need the motivated seller holds emotionally.

In other words, your opening should deliver relief - which is what the motivated seller needs.

You must be careful not to be aggressive, or it all backfires on you. Motivated sellers are going through tough times and it is important that you are sympathetic to their situation.

This applies whether you use letters or postcards in your real estate investing business.

2) Appeal to their emotional needs
Even though you must catch their attention, you must also be sensitive to their emotional needs.

Your message must not only promise to buy their house, but also to relieve emotional stress caused by their financial situation.

You will always come out a winner if you provide a solution to their problem and appeal to their emotional needs.

Majority of the letters they receive are from aggressive real estate investors that seem eager to grab their house off their feet. If your mail piece appeals to them emotionally and sympathetically, you will be the one they call.

3) Have a strong call to action
Whether you market using letters, post cards or letters, you must have a strong call to action. This si what forces them to take action - call you or visit your website.

Successful marketing should entice them to visit your real estate investing website. The website must serve the purpose of pre-selling you and convincing them that you are the best person to buy their house.

Of course it must have a strong call to action so that they submit their information online sending you pre-screened and pre-negotiated deals.

We recommend a good real estate investing website at the end of this article.

Successful real estate investing must be driven by closing more deals spending less time, money and effort. Automating tasks and running real estate investing business is streamlined by having a real estate investor website that cuts down your work load while making you a more efficient deal maker.


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