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Home Staging & Real Estate Article Category 

Articles about or concerning Home Staging, Home Staging Tips, Home Staging Courses, Home Staging Business, Home Staging Certifications and anything related to Home Staging or Interior Preparation for Home Sales.
Latest Articles

Exterior Painting

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 Vic Nagy (April 20, 2009)  Exterior Painting You can increase the value and beauty of your house by painting it with some smartly chosen colors, if you take a look around in your neighborhood and see what other exterior painters painted on those homes, that will inspire you on a color or a scheme and try replicating it . Make sure you have the proper tools and the time to complete the job you want to do. You .. (Home Staging)

"Setting the Stage" To Sell Your Home

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 Linda Pollock (January 16, 2009)  It is time to think about selling your home and there are just so many things that have to be done to make it happen.   Besides that you now also have to find a place to live, and arrange for all of the details with a move.   But for now, let us concentrate on how to start with the selling of your property. Finding the right Real Estate Broker is complicated.   There is so much to  . (Home Staging)

Staging Your Home - 10 Tips That Save You Thousands

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 Ben Janke (January 15, 2009)  1. What does the buyer see from the curve? Put yourself in place of the buyer. Think about what they see on the MLS in your photos. This is the first thing they're going to see, and this is what is going to determine if a look at your home are not. How does your paint look, how was your landscaping, do you have cars in the driveway, etc. Make sure you touch up your front door, your .. (Home Staging)

Home Staging Tip - How to Live in a Staged House Without Wrecking It!

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 Juliet A Johnson (January 15, 2009)  You've done every thing right. The home is in mint condition, it's been brilliantly staged, it's priced right, comps out well, and now. . . . . sits. It's gonna. That is unfortunately the most likely scenario in any buyers’ market. Eventually the home will sell, and chances are, in the end, you'll do just fine, but how to get to that end? We can all “learn how to live clean" . (Home Staging)

Staging Your Home For Maximum Impact

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 Todd Black (January 13, 2009)  Many of us have experienced it. Walking into a home for sale and failing to see its potential because it was cluttered, outdated or uninviting. Most home buyers find it difficult to look past the clutter or dated decor and imagine themselves living in that space. Getting your home ready for sale not only means ensuring it is in good mechanical order but also that it will make the best .. (Home Staging)

5 Marketing Strategies to Stimulate Your Staging Business

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 Alice Chan (December 11, 2008)  As we are nearing the end of one year and heading into a new year, it's a great time to reflect on what has worked in your business and what needs improvement. One area that frequently gets passed up for what we believe to be “more important" things is marketing. What we as Home Stagers need to understand is that we are not in the business of Staging Homes. We are actually in the .. (Home Staging)

Top 7 Must Do's of Home Staging

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 Joshua Ferris (December 11, 2008)  Staging your home can be a fun, inexpensive experience that will significantly affect the amount of leverage you have when negotiating the sale of your home but first you need to know where to start. Haphazardly staging your home without a plan or guide to what you are doing will result in a staged home that lacks a cohesive flow and missed opportunities. Burned out bulbs must be .. (Home Staging)

How to Start a Home Staging Business - A Creative Way to Make Money!

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 Gillian Reynolds (October 21, 2008)  If you're creative, finding a way to express that can be a bit of a challenge at times. Many women have a natural knack for creating a beautiful home. They know exactly what color scheme suits a room and how to arrange the furniture to create a warm and inviting space. If this sounds like you, and you're looking for a way to supplement the family income, think about becoming a home .. (Home Staging)

The Staged Home VS Living a Natural Lifestyle

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 Victoria Palmer (October 21, 2008)  I often tell my staging clients that living in a “staged home" is not a natural lifestyle. Many homes can be brought up to show room ready in a relatively short time. However, keeping up appearances can pose a very real problem. I provide my clients with TWO lists. The first one is the follow up of the consultation. This is a bulleted list that addresses each room with a set list . (Home Staging)

Astrology, Feng Shui, Magic Spells - And Selling Homes

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 Carol P Freyer (October 06, 2008)  As someone in the real estate industry, I'm always eager to find out more about buying and selling strategies. However, I'm not sure what to think about using astrology to sell a home. Or Feng Shui. Or magic spells. There are a lot of people more than happy to take your money in exchange for your magic number, star alignment, or real estate amulet, though. Astrology has been used to .. (Home Staging)

So You Think You Have Your Home Staged

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 Jake Marsh (October 03, 2008)  So, your house is on the market, and once again the figures have just been released showing that prices are down. . . down. . . down - but don't go down with them. Instead, get active and bring yourself up, up, up by doing something practical and truly helpful in the marketing process: home-stage. No, I mean really home stage not a half hearted attempt! It is bad luck if you have to .. (Home Staging)

The Smell of Home Selling Success

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 Janet Wormitt (September 30, 2008)  What does success smell like to you? The first whiff is an overlooked part of the vital first impression of visiting a home. It is critical part of the sensory experience from the moment we walk in. Sense is the strongest sense tied to memory and also strongly tied to emotions. We remember places by their smell - good or bad. The eyes register their surroundings first and the nose acts . (Home Staging)

Home Staging is Not a BARE Necessity!

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 Juliet A Johnson (September 25, 2008)  Home Staging, as a concept, is catching on. When important real estate bodies recommend to home sellers that they consult a home stager, it can only mean that staging is on its way to becoming a staple for selling a property. As with all new concepts, also coming along are misconceptions. The biggest one I see more and more, while out staging and consulting every day, is a “going . (Home Staging)

How to Sell Your House in Any Market - Make Your Home Irresistible to Buyers - Part 2

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 Milo McGarry (September 20, 2008)  First impressions are made in a couple of seconds.   With a home for sale, some of that first impression has already been made before prospective buyers are even in the door. That's why curb appeal is so important, as I mentioned in my previous article. But you also need to take into account the first few seconds when buyers are forming an impression of the interior of your house. This . (Home Staging)

Stagers - Are You Too Quick to Roll Back Your Prices - Why You Must Avoid the Discount Trap

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 Alice Chan (September 18, 2008)  A common question new and experienced Stagers ask is how much should I charge for my services? Most people come up with pricing by looking at what the competition is charging and using that as a baseline. They either charge the same, less or maybe a little bit more. Now just because this is what everyone is doing, doesn't make it right. You have to ask yourself what type of customer .. (Home Staging)

Virtual Home Staging - Innovation Or Misrepresentation?

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 Joshua Keen (September 14, 2008)  Many of today's top real estate agents understand the power that the internet has when it comes to bringing together buyers and available inventory. With recent estimates being that over 80% of home buyers starting their search for properties online, it's imperative that real estate agents take advantage of the latest trends in technology. One of the trends that has emerged recently .. (Home Staging)

Don't Make the Seller Cry!

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 Victoria Palmer (September 11, 2008)  Several years ago I sat listening in disbelief and horror as one of my students recounted her sister's experience with hiring a home stager. Before the consultation was complete, the rudeness and arrogance of the stager had caused the client to dissolve in tears. This story has inspired me to always be very aware of how I conduct myself and how I train other stagers to conduct .. (Home Staging)

Inexpensively Staging Your Home For a Quick Sale

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 Jazmin Espinal (September 10, 2008)  Staging a home can be a lucrative task, if done correctly. However do not feel discouraged if you do not have enough funds in the bank to cover a full on home renovation. Home staging is a technique used to make a house on the market look more appealing to buyers. Staging makes the potential buyer envision living in the space. The buyers will be under the impression that they are in .. (Home Staging)

The Fall Real Estate Market is Kicking Off - Home Stagers, Are You Ready?

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 Debra Gould (September 08, 2008)  Now that we're into September, while the weather may be cooling down, the fall real estate market is heating up! There couldn't be a better time to take a good look at your home staging business and make sure your image is polished to perfection for the (potentially) busy months ahead. Have you been in the business long enough that you don't feel you need to do anything different? What . (Home Staging)

Getting Your Home Attention in a Slow Market

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 Jane E Karwoski (September 07, 2008)  Let's face facts; trying to attract attention to your home when selling in a “soft" real estate market isn't an easy proposition. But, there are some things to do to help get potential buyers to pay attention to your home even when times are tough. Buyers spend much of their time outside the front door while the real estate agent is opening the lock box. This is usually the time .. (Home Staging)

Lessons Learned From "HGTV's - The Stagers"

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 Alice Chan (September 05, 2008)  I was curious, as I'm sure the rest of you were when they announced this new program airing on HGTV on July 22nd, if it would be a true depiction of what the Staging life is like. I would have to say that it's probably the most realistic of the shows that are out there today, but still doesn't tell the whole story. Regardless, here are some things that I feel you could learn from the .. (Home Staging)

Is There a Back to School Career Change in Your Future?

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 Debra Gould (August 18, 2008)  Even though most of us hang on to as much summer as we can, as soon as the calendar changes from July to August the department stores want us in ‘back-to-school’ mode. With school-aged children, besides dreading another year of packing lunches, you've probably already started to think about what they will need in the way of clothes, shoes and school supplies this year. Over . (Home Staging)

Home Staging - Expenses Unveiled

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 Kristina Mosloski (August 12, 2008)  With the popularity of home staging TV shows, many fans are getting a skewed view of the true costs of staging a house. Through the magic of television, rooms are transformed within 30 minutes. Homeowners are shown updating light fixtures, removing walls, installing new carpet, and buying furniture for the amazing low price of $2000! Real life home stagers are sometimes met with .. (Home Staging)

Politically Correct Home Staging

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 Kristina Mosloski (August 12, 2008)  What do the 2008 Presidential election, the Iraq War, and religion have in common? All these issues provoke a strong reaction in people and should be avoided when staging your home. The purpose of home staging is to transform your house into a product that is pleasing to a wide variety of buyers. For example, how many consumers boycotted Heinz ketchup when John Kerry was a presidential .. (Home Staging)

Home Stagers - Don't Undervalue Your Services!

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 Debra Gould (August 11, 2008)  Home staging is an extremely lucrative career if you know how to properly charge for your services. It makes me cringe when I hear figures as low as $31.45 per hour being touted as ‘great income’ for a home stager. That is an impossibly low rate for any independent professional to charge, but an expert home stager should actually be making at least double if not four or .. (Home Staging)

Benefits of Home Staging? Stager Puts Skeptic to the Challenge - Home Sells in 2 Days

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 Darlene White (August 11, 2008)  "Staged home sell faster and for more money, " says Barb Schwartz, the creator of home staging and owner of one of the largest home staging accreditation programs in the country, Stagedhomes. With the growing popularity of hit HGTV shows like Designed to Sell, Get it Sold, and Secrets that Sell, home staging has become one of the most popular marketing tools in real estate today and in . (Home Staging)

The Top 4 Levels of Staging

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 Victoria Palmer (August 09, 2008)  Due to the huge explosion of the staging concept, most people are aware of the term. What I have found, however, is that the home seller and many realtors are still confused with what staging actually entails. And while popular television shows have boosted the staging value and awareness, oftentimes, they leave the viewer with a distorted view of how to stage the “average" home. . (Home Staging)

The Way to Showing Your Home to Buyers

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 Sheila Cristina Santos (July 31, 2008)  If you have been in the business of real estate properties, you sure know that you have to be ready to show your property for sale anytime a prospective buyer will come and call on you, as well as sales agents who have potential buyers to look at your property. It can be inconvenient at times to have some last minute buyers coming hut it can also be flattering on having them at times .. (Home Staging)

When Its Hot, When Its Not Why Staging is Vital in Any Selling Environment

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 Nancy Albea (July 29, 2008)  The market is bustling! Realtors are flocking to new listings with buyers in tow. Houses are being snapped up literally before the ink is dry on the listing contract. Sellers can not pack fast enough. When it's a sellers market, buyers must act quickly. Because buying a house is a very emotional process, staging can maximize your return in a hot market because it will provide instant .. (Home Staging)

Depersonalized, Not Burglarized

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 Janet Wormitt (July 28, 2008)  Home staging has greatly grown in popularity and with so much information on the web and television it's easy to be inspired to give it a try. But like many do-it-yourself undertakings, a little knowledge doesn't always get you the results you were aiming for. Take a look at current open houses or on MSL®. Many homes are so depersonalized they look more like they've been burglarized .. (Home Staging)

Putting an Empty Home on the Market is Leaving Money on the Table

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 Debra Gould (July 28, 2008)  When a real estate investor sinks tens of thousands of dollars and hundreds of hours of labor into renovating a home, it's puzzling when the renos are complete and they decide to list the house before the paint has had a chance to dry! The house will often go to market without furniture or accessories of any kind, drastically lowering its full profit potential. Thanks to popular .. (Home Staging)

Staging Your Home

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 Jason Deines (July 28, 2008)  There are several tricks to selling a home without having to make major concessions in price. One of the best things you can do for you and your property is stage your home for sale. Homes that are staged typically require less time to sell, research has shown that staged homes can sell nearly 40 percent faster than their counterpart. Staging a home is simple and doesn't require much .. (Home Staging)

How to Stage Your Home For a Quick Sale and High Sales Price

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 Rhonda Duffy (July 25, 2008)  Staging is the rage across America right now. Whether you are selling your home or simply re-decorating, Staging has given hope to all of the women and men out there who wanted to feel like they were legitimate decorators, but did not want to go to school to learn decorating. However, Staging has simple principles that most people fail to grasp. Most people cannot Stage their own .. (Home Staging)

Home Staging A Home Sellers Most Powerful Tool

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 Nancy Albea (July 23, 2008)  By definition, Home Staging involves preparing your home to sell by accentuating its advantages and eliminating or reducing the perceived negatives. The results are often a quicker sale for more money than expected. The marketing aspects of staging include all the work done to persuade a buyer to make an offer, including promotional activities, listing materials and how the home is .. (Home Staging)

Ten Lighting Tips That Will Help Sell Your House

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 Lois Dewitt (July 23, 2008)  1) Often people are not aware that their lighting preferences may be offensive to a prospective buyer. A kitchen let solely by a large troffer-type fluorescent fixture may diminish the size of the space, making the kitchen appear smaller than it is. If the fixture is dirty, it should be cleaned. If the diffusing plastic is discolored or cracked, it should be replaced. Painting the frame . (Home Staging)

Considering Staging a Home Inexpensive Home Selling Tips

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 John Mazzara (July 20, 2008)  Does staging really matter? Does a vacant home sell faster and for more money than a furnished home? Should you do repairs and neutralize a home or sell “as is"? These are questions sellers are asking Realtors like myself everyday. Everyone has a different opinion. Since there is no unified consensus, let's talk about a few things we can all agree will help sell your home faster. . (Home Staging)

Home Staging Really Works

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 James Clinton (July 19, 2008)  Home Staging. This is a fairly new service that is working very well in the more progressive areas and catching on in the conservative markets. The service essentially covers two basic areas of concern that when done correctly will definitely assist the Buyers and the Sellers in completion of a Sale and Purchase. To the Sellers that say, I'm cheap, I know it all and I don't want to .. (Home Staging)

Home Staging An Excellent Portable Career Option For Military Spouses

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 Debra Gould (July 14, 2008)  Finding secure and steady employment when you're an army spouse can be a challenge when you're faced with frequent and sometimes unpredictable moves. A home-based business is a great option, but a home-based career that is portable is even better. There aren't very many easily portable careers to choose from but if you have the ability to transform a room by moving around its furniture .. (Home Staging)

A Simple Start to Home Staging

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 Nancy Verini (July 12, 2008)  Your home is the biggest financial investment you have. When you decide to sell, you want to get every penny of the equity you've built and Real Estate, like every other industry, uses the most powerful marketing tools available to maximize profits. Home Staging is one of the most successful marketing tools you have at your disposal. What is Home Staging? Proven techniques of space .. (Home Staging)

Simple Fixes and Upgrades For the Home

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 Cecilia Sherrard (July 08, 2008)  We show homes every day and we see all types of flaws and masterpieces. From brilliant design ideas and creative uses of space to overlooked projects and problem areas of properties. Sellers listen up and buyers pay attention. The following tips pertain to both home buyers and sellers as they're easy fixes to any home. You'd think home sellers would do these things before putting their .. (Home Staging)

Sizzling Summer Success Outdoor Home Staging Tips For the Hottest Season!

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 Lisa A Gray (July 08, 2008)  Too hot for you to get out there and do some summer gardening? Well, if you're selling your home you'd best be prepared to get out there and liven up your landscaping. In summer's hot and competitive market, buyers are expecting yards to be parading their “best in bloom" colors, and showing off all their assets. So, slap on that sunscreen and get in gear to optimize your homes .. (Home Staging)

Foreclosure Threatening Stage Your Home For Sale

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 Dorine Verhoeff (July 08, 2008)  If you're on the cusp of foreclosure, you need a fast sale. This isn't a good time to trash your home, you need the most bang for your buck and the best value you can get from the sale of your home. Whether you get to sell your home or the bank is taking it off your hands, the better your home looks, the more money the bank (or you) will get for your home, and the more money will go .. (Home Staging)

How to Effectively and Inexpensively Stage Your Home

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 Caroline Kelm (July 08, 2008)  It is no secret that the market has been changing over the past several years. In some areas housing prices have leveled off and in other areas there has been a decline. When selling in a buyer's market, it is more important than ever to ensure your house stands out among the competition. There are many inexpensive ways to stage a home so that it appeals to buyers on the inside and out. . (Home Staging)

Staging Your Home For Sale - Emphasize the WOW! Factor of Marketing Your Property

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 Dorine Verhoeff (July 08, 2008)  You've seen it, that moment when you look at you home in a photo and say, “Wow! We live there?" That's what you want your buyer to see as they walk up to or into your home. Give them the same magical effect of disbelief and wonder you felt when you realized you were looking at your home and it's AWESOME! Often, sellers get caught up in taking down all the family photos or the .. (Home Staging)

How to Sell Your House in Any Market Make Your Home Irresistible to Buyers

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 Milo McGarry (July 03, 2008)  "How can I sell my house for the most money in the least time" is an even more important question in a buyer's market. ‘Dressing’ your house is the answer, and it's something anybody can do. It's sometimes called ‘staging’ or ‘fluffing', but ‘dressing’ is a more appropriate term. These techniques have been used by professionals for many years .. (Home Staging)

Why Home Staging Can Help You Sell Your Home

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 Anthony Gregory (July 01, 2008)  With the property market in such disarray at the moment and hundreds of homes failing to sell, it appears that we are all in for a rough ride in the next few years. However, there is no point twiddling your thumbs whilst waiting for your home to sell. Instead, why not seize the day and do your best to make your home appeal to potential buyers instead? One of the measures you could take .. (Home Staging)

Quick and Easy Staging Project For the Walls

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 Amy Powers (July 01, 2008)  Recently I staged a home of a lovely older couple who was visibly proud of their children and grandchildren. This is not uncommon and rightly so. Families should be proud of one another. However, this couple was preparing to sell their home and 90% of the items on the wall were family photos. If you have done any research on home staging, you are aware that this is Personalization. .. (Home Staging)

The Easiest Way to Prevent Bankrupting Your Home Staging Business Stop Giving Free Estimates!

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 Debra Gould (June 30, 2008)  When I ask many real estate agents today about the state of the market and its effect on their income, I often get an earful about tiny, intermittent commission checks and complaints of record breaking gas prices cutting into already bleak profits. Things aren't great for many in the front lines selling real estate right now. However, if you're a home stager, chances are you are .. (Home Staging)

Home Owners, Are You Getting More Lookers Than Takers? Maybe Its Time For a Home Staging Makeover!

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 Michelle Minch (June 22, 2008)  Are you getting a lot of “lookers" but no “takers"? A lot of showings but no offers (or mostly low ball offers)? Your home probably needs the help of a Professional Home Stager. Preparing a home for sale is a lot like getting ready for a first date. When preparing for a date you may ask yourself “Do I look good?", “Do I smell good?" “Will he/she like me?" .. (Home Staging)

Make Your Real Estate Pictures Perfect

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 Nelson Stewart (June 20, 2008)  So your selling your house, and the agent is coming to take photographs. Do yourself a favor and consider the following advice. After all, the picture is what most buyers are going to see first. If they like the picture, they'll search further for more info, ideally coming to see your home in person. If they don't like the picture, they'll just click on by. Cluttered Counters: So many .. (Home Staging)




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