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FSBO Marketing - Reciprocity and the Realtor!


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I've stated in numerous articles in the past that FSBO Marketing hinges on the “Law of Reciprocity. " Here's why I tell you this. For legitimate reasons Sellers try to go it alone to sell their homes. In this market we are seeing more and more of this. When marketing to FSBO's it's important to keep your eyes focused on the BIG picture. I know - but Realtors are taught in school to GET THE LISTING! And I also know that a large percentage of For Sale by Owner's do list eventually. But, here is where YOU have the opportunity to knock it out of the park. Use the “"Law of Reciprocity" to win the day.

Smart Real Estate Agents everywhere are warming up to FSBO Marketing. They are realizing that it's more than just placing a sign in the front yard. It's really about building relationships with these Sellers who someday will become Buyers. So, when you give your time and efforts to helping these Sellers go it alone - the “Law of Reciprocity" kicks in to full gear. It has to - it's a law. Like the “Law of Gravity" - whether you believe it or not, it still works! Just ask Evil Knievel.

The point that I'm trying make is this. Smart Realtors get the fact that it is a Buyer's Market right now. And, the good Realtors are looking for uncommon ways to market themselves anew. I see them giving out a FREE Market Analysis. I see them giving help at the Open House and offering staging tips for these new FSBO's. And you want to know something - it is working! These Sellers are becoming Buyers in record time with the name of that Agent that gave his or herself - in the front of their minds eye. They are now thinking of YOU as their Realtor. They are even telling their friends what a big help your where. The news spreads and your business now snowballs.

FSBO Marketing by its very nature - hinges on the GIVING. Knowing this and working it, will make you stand out as a Realtor.

Jim Eggers is an Author and the National Sales / Marketing Director for He and his partner Chris Clements are FSBO Marketing Experts. They provide Mortgage Originators and Realtors with all the tools necessary to be successful at FSBO (For Sale By Owner) Marketing. You can get more information by going to or you may contact Jim directly at 239-878-7873 or by email at


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