Once upon a time that meant a half page advert in the local newspaper. And then the internet changed our lives and portals took over the role of the newspapers and Estate Agents produced their own content and built their own websites. That's progress.
Today, however, technology has taken yet another big step and given everyone the power and the tools to create and comment upon content. Welcome to the world of Social Media where the content is produced by taking part.
Facebook walls being checked 6 times more frequently than private email accounts. In other words this is where your customers’ eyes are more often than anywhere else, Social Media is another vital marketing tool for an Estate Agent today.
What do you want to achieve using social media?
Make sure your profiles are all 100 per cent complete and similar across the platforms in use. They must look professional; think about changing them to be themed/branded to your latest promotions.
Use other media forms such as photos and videos to complement updates as these are proven to gain better engagement, clickthroughs, etc.
Use HashTags to increase chances of being found on social media. Hashtags aren't for only Twitter, they work across facebook and Googleplus as well.
Interact with other ‘local’ users of social media - Share/like/comments on updates. This will attract interest in your account and if updates are of interest then a local audience is more likely to be responsive.
When using social media, think about giving a name to the person who you are asking people to contact. Rather than saying, “Call our head office if you have a property to sell"
Study your competitors and take advantage of enquiries they may generate. This doesn't necessarily mean ‘stealing', but more so about studying Outbound Social Lead Generation.
If your audience faces the same set of problems/questions when selling/letting a property then create a FAQ page on your website and share that link on social media.
Remember to study best time to update and remember that not all your updates will be seen, especially on Twitter. Repeat an update on a different day/time to increase its chances of being seen.
Think about running competitions and giveaways specific to social media. Request likes/shares/follows to enter and collection of the prize in person from your agency to allow for photos of the winner receiving their prize.
Use social media management software to schedule in updates if you haven't time to update during the day, evening or weekend.
When posting links on social media, try as much as you can to have them pointing to your website. Build content on your agency website by writing blogs and new updates.
As an Estate Agent, you need to be actively using Social Media - Facebook, Twitter and YouTube and you need to ‘magnetically’ attract customers to your business. Customers that are attracted to you because of what they read or see about you are more likely to be your best customers and recommend others to your services too.