One of the main driving forces behind Mexico real estate in beachfront communities is the strong tourism which has been growing in these areas for the past couple of decades; for this reason it is important for investors to know that the government is investing large amounts of funds in promoting these areas, as well as developing tourism infrastructure to increase the quality of services and lifestyle.
One recent example reflects a benefit for Playa del Carmen property investors; in September 2010, the local and federal governments began an advertising campaign for Playa del Carmen and the Riviera Maya in one of America's strongest points of advertisement – Times Square, New York.
The ad, running on a screen next to the building for The New York Times, is expected to be viewed by about 1.5 million people daily. The ad will run on 25 spots daily, adding up to 175 per week, and will run between 9 AM and 1 AM. The campaign started on the seventh of September, 2010.
In addition to millions of Americans, Times Square is also visited by hundreds of thousands of international tourists, many of whom like to take a picture at the location as a souvenir. The ad for Playa del Carmen will be definitely have high exposure in this location.
While this is a new addition to the area's promotional plan, the benefit of such large-scale advertising investment can be seen; tourism in Playa del Carmen has recovered significantly from the 2009 recession- and health- related drops in tourism throughout Mexico.
In addition to tourist promotion, all levels of government continue to invest in large-scale infrastructure projects to improve tourist accessibility and experience. One example is the construction of bridges and a second level on the highway running through the city, bypassing the main intersections, allowing travelers to pass through more quickly, and avoiding congestion on the city's main arteries.
Also, recently a tourist-focused train was announced which will eventually connect the up-and-coming area of Campeche to Merida, Chichen Itza and Playa del Carmen, making it easier for tourists to travel through the peninsula. There are also plans for a passenger train connecting Playa del Carmen to Cancun in the north, and Tulum in the south.
Of course, there was also the large-scale beach widening project carried out in early 2010.
On the whole, these kind or projects, combined with the advertising campaigns, point to healthy tourist, meaning that Mexico real estate investors in Playa del Carmen can count on a healthy demand for rental properties. Home buyers can also count on an ongoing expansion and improvement of local services.
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