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Tulum Real Estate – Strong Tourism Supports Growing Market

Thomas Lloyd

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Tulum MLS listings will present buyers with excellent property options in a growing market within the Mexico Real Estate industry. In Tulum Real Estate, as in the nearby areas of Cancun and Playa del Carmen, the attractiveness of properties is not only driven by many of the same factors that draw tourism – a beautiful beachfront, excellent lifestyle and quality of life, and a beautiful natural setting – but the strength of tourism in many ways benefits real estate opportunities in the area, providing infrastructure improvements and many activities and events equally interesting for day to day life as for tourism. For this reason the fact that the tourism in and near the Tulum area is showing high resilience to the effects of the world recession, having recovered quickly. This fact will give buyers searching MLS properties in Tulum confidence that their Mexico real estate purchase will be supported by infrastructure expansion, balanced with a respect for the beautiful natural setting.

2010 has had a strong start in terms of tourism numbers. For the first time, since the beginning of the recession, hotel occupancy broke the barrier of 90 percent in the Tulum real estate area and the Riviera Maya; early in January 2010, numbers reached 93 percent. These numbers are due in part to heavy tourism promotion and strategic planning undertaken by the State Government through the Ministry of Tourism and trusts that have worked to achieve higher numbers this winter season. It is expected that these achievements will be only the beginning of a strong season, currently making the Tulum real estate area the number one tourist destination not only in Mexico, but in Latin America, along with the Riviera Maya – the stretch of high profile tourism and beachfront real estate development between Tulum, Playa del Carmen and Cancun.

In June at the low point of visits to Mexico, the Ministry of Tourism began working on a series of promotions that ultimately resulted in 70 percent hotel occupancy in Cancun, only 40 days after the promotion began. The promotion included advertisement and special prices for cruise passengers, airlines and travel agents, as well as strong presence at international tourism fairs to bring new attention to tourism in Tulum and the nearby tourism areas; the numbers of early January are a reflection of these efforts.

While this promotion push shows the government's focus on investing as necessary in the area, the strong numbers, being one of the first areas to recover this strongly from the world recession, also demonstrate the resilience of Tulum's attractiveness, both as a tourist destination and as a real estate market. As a real estate market Tulum is still growing, but the area shows promising strength in terms of ongoing interest in the area. This strength will also be supported and promoted by a new international airport only 12 km away, which will make for easy access back home for international property owners in Tulum. Many factors indicate that currently it is a good time for those interested in Mexico property to search Tulum MLS listings, contact a Tulum real estate agent and investigate the possibility of buying property in this growing market.


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