Selling Your Home: The Power of a Great Sales Flyer

Jeanette Joy Fisher

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Even though its importance is often overlooked, a great sales flyer is one of the most effective tools for selling your house. Whether your home is listed with an agent or not, make sure that you have a dazzling flyer. Most agents will appreciate your help, since it’s also in their best interest to sell your house.

Most agents are busy people, so they may not have the time to give your home’s flyer the attention it deserves. And even when they do create a flyer, one of the most prominent features of the average flyer is a big picture of the listing agent!

But buyers don't care what your agent looks like. They want to know about your property, and what buying it will do for them. So it’s worthwhile to look at your home’s flyer to make sure it sparkles, and to see if all your home’s unique amenities and features are listed. Don't take it for granted that your agent will list them all. We once listed a home with a realtor who forgot to put “waterfront property" on our sales flyer!

Once you've decided to design a sales flyer, it’s important to focus on how your home will benefit a buyer. Depending on your home’s features, you might list things like:

Live in a park-like setting

Enjoy the privacy of a long driveway

Live in a romantic bungalow

Find peace in the beautiful flower garden

Swim in your private shimmering pool

Buy with no money down

In each of the above examples, you'll notice that the phrase begins with a verb that suggests action from the buyer, followed by a direct benefit for taking that action. Each phrase calls for the buyer to do something specific and promises a pleasing reward for doing it.

If your home doesn't have a sales flyer, it needs one. If your realtor has created something that pays more attention to them than to your house, you need a stronger one, focusing on your home’s benefits to potential buyers. There are a number of computer programs that can help you make dazzling flyers easily and quickly.

Whether your home is listed with a realtor or not, a dynamic sales flyer can be the difference between a quick sale and having your home sit on the market. Creating a flyer that sizzles will help sell your home for more money, and in a shorter period of time.

(c) Copyright 2004, Jeanette J. Fisher. All rights reserved.

Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, newsletters, and sales flyer template, see


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