How to Make a Home for Sale Flyer Using Marketing Psychology

Jeanette Joy Fisher

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Want to sell your home right away, for the highest profit to you? Discover how to improve on the Realtor’s number two sales tool-right after the sign-your sales flyer.

Most real estate agents use a sales flyer template which showcases their listings using out-of-date marketing strategies. For some reason, agents don't follow successful Internet marketing sales-copy techniques. They put a pretty house picture in the middle, list the home's features, and finish with a big picture of themselves. But, buyers don't care what your agent looks like! They want to know why your house outshines every other house in the neighborhood. Buyers want to know what your house can do for them!

Internet marketers learned how to grab your attention and motivate you to buy, NOW. How do they do that? They emphasize benefits to the reader. Not features of the product. Internet readers want to know, right away, “What's in it for me?"

The purpose of your flyer, to motivate home buyers to look at your home and to remember it, requires that you spend some time thinking about what's in it for your buyers. Why would they like living in your home? What makes your home better than the other houses for sale in your area?

Marketing Psychology turns features into benefits.

1. Think about why your large back yard benefits the buyer. Instead of saying “large back yard, " give a reason to care, such as: Room to play in your large back yard.

2. Why is your patio unique? Does it have a built-in barbeque? Then list the feature as a benefit: Entertain in your private park with built-in barbeque.

3. Why does a buyer care about paint? No painting needed, fresh paint throughout.

4. Why does a buyer care about new kitchen appliances? No worries, all new kitchen appliances.

5. Great neighborhood? Why? Easy walk to top-rated elementary school and city park.

What's so extraordinary about your house?

Copyright (c) 2005 Jeanette J. Fisher. All rights reserved.

For a full report on sales flyer marketing to sell your home (or houses), visit Jeanette Fisher’s Sell Your Home for Top Dollar-Fast. Learn about decorating to attract buyers. Professor Fisher teaches Design Psychology college courses and professional real estate seminars. She is the author of books on home staging, credit for buying real estate, and investing.

Fixing questions? Visit Dollhouse to Dollars blog: .


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