Things to Include In Your Online Real Estate Advertisement

 


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If you intend to sell your home, you better be on the web these days. Over 70 percent of potential buyers now use it to research and view homes before going out and looking at them.

The web is an amazing thing. Indeed, you are reading this article on it! Regardless, one of the key aspects of it is the ability to save us time. This is particularly true in real estate. Traditionally, one would hunt down homes through MLS or a realtor’s recommendations. You would then spend endless amounts of time driving to homes only to find out they really were not what you were after. For the most part, those days are over now. Why? The net!

The real estate market has been radically revolutionized by the web. This is particularly true when it comes to buying property. Most people have figured out they can now sit at their desk and click through property listings on the web. The times saving is incredible, particularly given the high cost of gas and our time. Instead of driving all over town to look at 20 potential homes, buyers can now create refined list of three to five homes that seem to meet all their criteria. Given this fact, you better have your property listed online.

Assuming you agree with the above notion, the question becomes what exactly do you put on your web listing? Is it the same as you would do with a newspaper listing or what? The answer is to put up as much information as possible. This should include the basics such as price, age of home, square footage, number of bedrooms, number of baths and so on. In addition to these elements, however, you should also go ahead and list unique aspects of your home such as views from rooms, the nature of the neighborhood and just about anything you can think of. Do not hold back! Put it all up.

Another key aspect of your online advertisement has to do with images. Simply put, you need to put photographs up or you will get no response. Photographs should include all the rooms, a view form the front, a view from the side, the garage, the kitchen and any other rooms. Buyers like to see images, so upload as many as the site will allow you. If they site allows it, you should also upload short narratives with each picture. What does it show? What is the key thing about the area being photographed? Again, the idea is to provide as much information as possible.

Once you have all of your information online, make sure to reference it in your non-web marketing materials. Regardless, you can rest in comfort knowing you are not missing out on a large pool of buyers.

Raynor James is with FSBOAmerica.org - get a free one month listing when you sell homes for sale by owner .

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