Many real estate agents are stuck in out of date and inefficient marketing strategies. One of the possible reasons may be credited to the fact that more novel and inexperienced agents are encouraged by brokers and coaches that work closely with them to use the archaic methods. These mentor figures mean well, however may not use the best nor most efficient marketing techniques for every single agent. They may be accustomed to using methods that worked for them years ago when they began their venture into the real estate market, for example: door knocking, handing out mass produced flyers, cold calling, advertising in local newspapers and so on.
Fortunately for us all, we have encountered a great phenomenon that has changed the world as we know it and the future, the internet. With the advent of the internet, many facets of life changed dramatically, including how business is operated. In regards to mainstream marketing, it has completely shifted the focus to online avenues for all industries, including real estate. It has enabled real estate agents to easily generate real time business 24 hours a day. That is unbeatable. Now, lets provide you with some facts that might answer the big question, do real estate leads work?
According to articles published by NAR 77% of all home buyers in the USA start their home search online, and 68% of all home buyers use the first real estate agent they speak to. Wow. Need we say any more? Information technology has given consumers a tremendous advantage. Nowadays everything from shopping to investing is done online so its simple to see that the vast majority of home buyers also find their dream homes through these methods. If you have not already considered joining the pace of the online market, you are missing out.
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