Why Real Estate Investors Don't Make Money

Jeanette Joy Fisher

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You say you've watched every real estate infomercial and DVD, read every book, and ebook, attended every real estate seminar within a 200-mile radius and still aren't making the Big Money you've been promised? Well, you're not alone. Millions of people send thousands of hard-earned dollars every year to self-proclaimed gurus and mentors in pursuit of their real estate investment dreams, only to be end up exactly where they were before-minus the money they spent on so-called real estate education.

Why? Part of the answer has to do with human nature. One group of folks sees an infomercial or attends a conference and it fires them with enthusiasm for finally getting out there and going after their investment dreams, only to sink back into their old, safe routines after the excitement wears off.

A second group makes it past that step and actually starts trying to put that information to work, only to get bogged down in the details of how to move from step to step in what is sometimes a very confusing process. The confused mind always snaps back, seeking to return to a safe place where things are more easily understood.

A third group keeps moving forward, even though they're facing new situations every day, but they still are confused and intimidated by the process of calling owners, talking to agents and bankers, and driving around for days on end looking for ugly vacant houses.

A fourth group actually locates properties, but then gets overwhelmed by the paperwork and the intricacies involved in working several different strategies, which again leads to confusion and ultimately to failure.

If you fit into any of those categories, you're in good company. The vast majority of folks who are initially fired with enthusiasm eventually give up and accept failure rather than becoming successful real estate investors.

Secret to Successful Real Estate Investing

But take heart, because I'm about to give you one simple, easy to understand secret that will assure your success as a real estate investor-in any market.

Ready? Here it is: if you want to succeed as a real estate investor, carefully review your various options and then choose ONE strategy to pursue exclusively. Then, once you've made your choice, become an expert at that strategy.

Human beings are always intimidated by the unknown, so we tend to avoid things we don't understand. On the other hand, once an unknown becomes familiar, our nature is to delve ever more deeply into that subject, exploring its many facets as we learn more and more.

That's the way the human mind works. The more we learn, the more questions we have, which prompts us to learn even more. It's a cycle that can be repeated endlessly, and each time we learn something new, it opens even more vistas to explore.

That's the key to becoming a successful real estate investor. Know one strategy inside and out, and keep repeating that strategy. Each time, you'll learn more about how to do it more effectively, which will then give you ideas about how to do it even more profitably the next time.

Become a person who knows one investment strategy supremely well, and you can make your investment dreams come true.

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Copyright © 2006 Jeanette J. Fisher Lake Elsinore Real Estate


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