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The New Global Enterprise


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With the infrastructure of the economic building crumbling before us, many people are getting laid off or just not making the money that they used to before all of this started. Even well-known businesses like Whirlpool, Bank of America, Anheuser-Busch and PepsiCo are laying off workers left and right. One would think huge companies such as these in particular could somehow save themselves but unfortunately when one goes down, they all go down.

One business that seems to be weathering the recession well is home-based network marketing. People who are self-employed in this industry are really not seeing that big of a difference between profits from five years ago and profits this year. It makes sense because Internet marketers tend to get business from people around the world, not just from the US.

Of course, the recession is affecting countries all over the world, but the US seems to be getting the brunt of it. Internet marketers can also adapt their niche to what is popular at any given time. For example, this year electronic products have seen a huge down fall, but pharmaceuticals and anything health-care related are still selling well. As far as recession proof businesses go, the health care industry right now is absolutely booming, as is financial education. Internet marketers are like chameleons, because they can change and adapt to different niches in order to maximize their profits. Huge bricks-and-mortar businesses like PepsiCo and Anheuser-Busch arent as agile, so once it starts going downhill for them they simply have to take it.

If you are working at a corporation right now and you get laid off, your best option would be to work online or work from home. And the nice thing about working from home is that you can't get laid off. This is going to be the choice of millions of Americans come 2009 especially considering that in 2008, millions of people have been laid off.

In terms of work at home businesses, several options to consider would be Internet Marketing, Network Marketing and MLM type of businesses. Look for niches within them that are recession proof such as education, bankruptcy law, health care, environment, police and government, as well as computers and web development. Any kind of service or product pertaining to these niches could potentially provide you with a lucrative, recession proof business. As with any survival situation, the key to overcoming your obstacles is to take action immediately.

Diane Davis is a business coach and mentor based out of Sebastopol, CA, that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. Diane and her team have assisted hundreds of people, from bankers and lawyers to high-school drop-outs and single parents in generating profits that exceed $250K or more in their first year. For more information and to contact Diane, visit:


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