At the supermarket I noticed my favorite Doritos Salsa Verde returned to the lower retail price. It weighed 12.5 ounces. I swore the last time I bought it months ago, it was a heavier 14 ounces. Then I thought: What a clever, skillful, and almost sneaky way for the manufacturer to make more profits by reducing the size.
But they're not alone. . .
Even Jack in the Box's Jumbo Jack beef patty looks like it went on a diet by about half the size it was just three years ago. Once you unwrap the sandwich you need a search party to locate the beef. I can see Clara Peller asking, “Where's the beef?"
Now with Doritos, they didn't stop there. They also shrank the size of their potato chip bag so the bag feels fuller. This technique psychologically makes you believe you have a lot left in the bag.
There may be a sliver lining to this almost deceptive marketing scheme by the big companies. Hopefully, consumers will consume a lot less junk into their bodies. Which will be better for their health.
But hypothetically, the big companies are banking that consumers will get hungry sooner. And instead of buying two Big Macs like before, they will now opt for three. It's a win-win situation for the company.
Where does this leave us?
Hopefully this will cause consumers to shop with more care and compare prices with the amount. And hopefully, they will stay on top of big companies by keeping informed through consumer-oriented websites.
Tommy Yan helps business owners and entrepreneurs make more money through direct response marketing. He publishes Tommy's Tease weekly e-zine to inspire people to succeed in business and personal growth. Get your free subscription today at http://www.TommyYan.com
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