Websites use Paywall services these days to generate more income stream because they’ve proved to be reliable. Relying solely on advertising to generate income is not going to give you the financial benefits you desire. As a matter of fact, you may even be selling yourself short relying on the old methods of selling your content online. If you want to earn full value for your contents you will need to utilize an online content monetization platform.
Content Monetization platform
A content monetization platform is an online medium which enables website owners earn money for content viewing by installing a subscription based billing process. In modern content marketing, websites can partially or completely block web access to their sites and for visitors to access contents they need to pay a subscription fee. Monetization platforms have proved to be beneficial for websites grappling with high running costs and dwindling revenues.
The various types of Paywall models used are
Hard Paywall Model
Hard Paywall models are mostly used by big websites that have amassed quite a huge following over a time period. Their loyal followers find their contents quite stimulating and they constantly revisit the websites from time to time because contents posted have proved to be invaluable to them. Hard Paywalls block access to visitors who don’t have an active subscription plan in place. For visitors to access any information on websites using a hard paywall, they need to pay a subscription to gain access.
Metered Paywall Model
A metered paywall is a kind of middle ground between two extremes. It allows visitors access to contents posted on the websites for a specified number of visits after which access is blocked until subscription is paid by the viewer. This partial opening is allowed to give visitors a taste of the quality contents on the site so as to get them to evaluate value before making payment. Metered paywalls also called Soft Paywalls are the ideal content monetization platform for websites who want to increase income without running the risk of discouraging visitors.
Paywall services using a freemuim model are not really free as the name will imply. Rather under this model, some of the contents available on the website are free to access while others are locked away and can only be accessed after the payment of a viewer subscription. This model is similar to a metered model but with slight modifications. Unlike what is obtainable in a metred paywall, visitors can access the website as often as they want for certain contents and information as often as they want but certain exclusives are only available to subscribers with an active subscription.
Every half a decade or so, different ideas crop up as website owners and administrators seek out new ways to improve profitability and paywall services are the new deal. If you want to increase revenues for your website with the use of monetization platforms, you can have a monetization developer build you a platform using latest cutting edge technology and features that will help you earn more from your contents posted on your website.