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Aeolus Tyre Introduces Its Own Phygital Store

Chris Nguyen

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What actually is Phygital Store?

Phygital store is the most innovative online/offline platform from where a customer can get his online ordered tyre instantly. Here you can see the tyre, feel it, can get the fitment at the same price and can also get some valuable discounts like cash back, insurance and many more offers. The whole concept of this Phygital is to take some stress off to the customers who are already tired with their day to day activities and have no energy to invest time in their tyres.

Digital innovations have impacted our shopping behavior deeply and have made consumers and customers more powered. There fine lines between the real and digital lines are blurring out and the consumers have got the chance to exploit the various channels before making a purchase. They no longer need to make a distinction between online and offline channels as their journey now involves something more asynchronized, hybrid and social as well as continuous. The Digital and Physical mashup is now a reality and it is the Phygital way that has excited all ages of shoppers.

Digital and profound personalized interactions

Phygital is a mashup of words Physical and Digital. It is a strategy where you need to create an ecosystem and bridge up the gap between online and offline world. In the realm of retail sector, a Phygital store combines the benefits of online retail along with traditional shopping. It is highly important to understand that integrating the digital elements with a store experience is not just a cool gimmick but is a just a cool way to make the retail shopping of tires more relevant and meaningful. The customers get the best of both worlds and get to explore novel things as there is enough room for personalized interactions and offline talks. The customers love the profound interaction and that is what making it very important to cater to all senses.

Added value

The Phygital approach helps to combine a whole lot of benefits into one. Online retails offer flexibility, ease and a broad assortment of rich product information, and ease but always remains a two dimensional matter. On the other hand, the physical retail spaces offer a personalized service section and certain product experiences. Bringing this online environment into the offline world gives the clients the best of both worlds. It also creates enormous added value.

Some of the benefits of Aeolus Digital Store are:

  • Visibility: Using the space as a live advertisement channel makes them capable of producing their offers and be visible to more people.
  • Relationship Building: Enabling profound in-depth interactions with the customers allow to building a better relationship.
  • Discoverability: New products and services are exposed to customers that otherwise might not have been possible on smaller screen.
  • Community: Building knowledge amongst the customers and building communities through special classes and events
  • Convenience: The biggest benefit is that the customer get the online offering with a personalized services through in store pick and quick returns.
  • Experience: Combining all of the above gives provides memorable, profitable and productive experience to the customers as well as staff.
  • AEOLUS IS A GLOBAL VALUE LEADER when it comes to manufacturing high quality durable tires. We deal in Car's & SUV's tyres and Truck Tyres and give customers ample number of options to choose from and this is the reason why our tires are a mark of trust for our clients worldwide. Moreover, we provide unique warranty, convenient delivery, uniform pricing and a lot more.

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