Already on ArticleSlash?

Forgot your password? Sign Up

Researchers Study the Increased Sales of Interactive Toys

Victor Epand
 


Visitors: 475

With the constant unstoppable increase in technology it is no surprise that researchers say that consumers are turning more and more to electronic toys to enhance their child's interactive learning. Seventy five percent of consumers who purchased an electronic toy in the past year did so for its educational value, Three of the top five most purchased types of electronic toys are educational products. The study focused on purchases made for children between the ages of 0 and fifteen years of age.

The study found that 48 percent of buyers purchased some type electronic learning systems, 36 percent purchased electronic aids or electronic books. An impressive 78 percent of consumers also view the level of learning electronic toys provide as beneficial to children.

Many educational toys are highly sophisticated, while they integrate microchips and other technology. There are many toys have interactive components which teach kids important skills such as early language, spelling, and math. There are even electronic toys that take children through the elementary steps of learning a foreign language.

The study found that most households spend nearly two billion dollars on electronic toys for children each year, with the average household spending $172. Radio controlled toys along with DVD games topped the list of electronic toy purchases, with the highest purchase potential found in electronic/DVD games and electronic learning aids.

Another interesting fact found in the study. is that boys are more likely than girls to be the recipients of electronic toys. Fifty-eight percent of purchases are for boys compared to only 42 percent for girls. The study also found that gender appropriateness is important to more than half of electronic toy purchasers.

Parents are placing an increased emphasis on their children's education. They want to give their children the best possible future and they are willing to invest a substantial amount of money to provide their children with a variety of different eduational opportunities. It's no surprise that parents are becoming increasingly knowledgeable about edutainment products and the benefits that they offer. The edutainment products category now represents one of the fastest growing segments in the toy market.

The electronic toy business is not child's play any more. It has become serious business and manufacturers as well as most retailers know it. They realize that as long as technology keeps growing they will continue to make new products. And as long as new products are made parents will keep buying them for their children.

Victor Epand is an expert consultant about kids toys, stuffed animals, and dolls. You will find the best marketplace for kids toys, stuffed animals, and dolls at these sites for interactive toys , stuffed animals .

(453)

Article Source:


 
Rate this Article: 
 
Insurance Sales Success - 7 Steps to Increased Production
Rated 4 / 5
based on 5 votes
ArticleSlash

Related Articles:

Interactive Toys For Learning

by: Chang Lim (August 11, 2008) 
(Home and Family/Parenting)

Fijit Friends Interactive Toys For Little Girls

by: Victor W. (September 19, 2011) 
(Shopping and Product Reviews/Gifts)

The Battle Between Interactive Toys And Building Blocks

by: Victor Epand (May 20, 2008) 
(Kids and Teens)

Interactive Toys For Kids Are Extremely Interesting

by: Victor Epand (July 15, 2008) 
(Kids and Teens)

Custom Business Application Development in PHP - Interactive Features - A Study

by: David Claesson (May 28, 2010) 
(Internet and Businesses Online/Web Development)

Electronic Books and Increased Sales

by: Ian RoeBuck (August 16, 2007) 
(Internet and Businesses Online/E Books)

3 Steps to Increased Sales and Cash Flow

by: Cheryl Clausen (June 18, 2008) 
(Business/Sales)

Motivational Seminars - Do they Translate into Increased Sales?

by: Darwin Vickers (May 06, 2007) 
(Business)

5 Contact Points Leading to Increased Insurance Sales

by: Cheryl Clausen (June 16, 2008) 
(Business/Sales)

Insurance Sales Success - 7 Steps to Increased Production

by: Cheryl Clausen (February 18, 2008) 
(Insurance/Agents Marketers)