Automating your sales process is a vital step in developing a solid marketing system. You might find the effort daunting at first, but once you have it in place, you won't regret it.
You might be thinking of decreasing your marketing budget in these rough times - You may see the added expense as a burden on finances. I know that many of my clients who run Yellow Page advertising tend to begin reducing their budgets right about now. What usually happens when a company reduces its marketing budget without making strategic adjustments is loss of revenue. There is a way to increase you results while scaling your budget during lean times. let me show you 5 steps to create an automatic sale machine.
Get your website optimized for bringing in leads.
Most business owners don't really know why they have a website. They just know that they need to have one. I suggest that you turn your website into a lead generator. You don't have to change your website to do that, just create a series of sales pages or squeeze pages that lays out an offer to your prospect and gets their important information for further marketing use. Be sure to use a free offer to bring in qualified prospects.
Set up a toll free number for prospects to get your free information.
The Internet is great but not everyone will hop on the Web to watch a great multimedia sales presentation. Be sure to offer an audio version of your online sales presentation for phone access. Many people still prefer to call a number to get information that is of vital importance to them. At the end of your sales message, you can direct the listener to your sales page to get more information online.
That all important Internet sales presentation.
You should break up your presentation into precise market demographics. If you service a local area and you have five different products or services; break up your message into five parts. Crate a sales letter for each service and connect them to keywords that would most likely be used by your prospects when searching for you online.
Use the Yellow Pages strategically.
If you feel that the ROI on your Yellow Page ads is getting smaller due to increasing costs and decreased sales, here's a possible solution. Now that you have a series of sales pages online and a Toll-free number for phone presentations, let's lead the prospects to those venues with small targeted Yellow Page ads. Your ads will be place in headings that target specific products or services that your prospects are looking for. Your “small business card" sized ad will make an offer and send your prospects to your Toll-free number and online sales pages. If you create these small ads and place them in your local newspaper as well, you'll get greater coverage for your money with better results.
Get more leads for less with Pay Per Click ads.
Chief among your advertising tools will be the Pay Per Click advertising model. You want to establish a similar system with PPC that you developed for your “business card" Yellow Pages ad program. Let the ads lead your prospects to your sales page, not your home page. You want those email addresses.
Get an organized system for working with your leads.
So now that you are getting your leads organized, let's get your auto-responder and prospect management system in place. If you've ever signed up for an e-book or free online report, you've gotten emails from someone on a regular basis who updates you on what they are doing in their field and what new products or services are currently available. They no doubt placed your name and email address into their automated contact program. Each email is automatically sent out to their list and personalized to increase its response rate. Establish your auto-responder system and connect it to your sales pages. You can put your current clients on a separate automated contact system for follow ups.
Integrate your marketing system into your regular business routine.
Tie the would thing together to make your marketing messages consistent. Be sure that your messages fit the keywords your prospective buyers will be searching for in the Yellow Pages as well as on the Internet. Include those key words and phrases in your ad copy and in your headlines.
The key in marketing your business is to keep a constant stream of leads moving through your sales funnel. You can then use your sales system to convert a predictable percent of those leads into sales. By automating your leads process, you can focus on maximizing sales. By automating the sales process, you can reduce cost and focus on the client. If you need more information on sales automation, go to my website.
Dennis Morales Francis is a small business coach and the author of “Double My Revenues In 12 Months or Less" and “Push Button Profits! A 30 Day Program For Making $120,000 A Year On Auto Pilot" Head over to => http://www.DoubleMyRevenues.com/money.html to get your FREE copy now before it's too late!