Many people enter the website world with hope that there embarkation into cyberspace is going to produce a major difference to their company and turnover. Most people become extremely frustrated at seeing their website not achieve the greatness or potential that they first expected.
It all comes down to planning before you have a website you need to carefully consider the market that you are aiming for. It is possible to go after any market and be at the top its just down to effort and applying the methods carefully.
I find that I need to use the right tools most tools for website design and SEO optimization can be expensive and if you are not determined to apply all the suggestions made by these tools you could find yourself losing out to your competition in a big way.
When choosing a web design package you need to consider all the methods on the market I have used many different packages over the years some provide a good interface others have produced long times reading a manual trying to find why something did not produce the expected result.
Often when designing a new website for clients I find that I'm drawn more to one package these days. The reasons for this is it produces it combines an SEO checker within the design interface.
The SEO checker is a key tool for knowing that you have the correct amount of keywords, anchor text and alt images tags generated. That the content complements the keyword per page and the keyword density is within acceptable levels as not to be identified as keyword stuffing.
Keyword stuffing is were you fill a page with all keywords in any order not considering that the content needs to be readable and be of use the end user the website reader. The website design needs to be always with the end user in mind and provide the user with easy to find relevant content and make it easy to navigate.
I use a package called Xsitepro as the main interface to new websites I find that for a relatively new site it provides all the suitable tools required for producing an SEO site quickly and makes it easier to maintain and upload.
There are many different packages for website design and although this does not cover everything it gives a very reasonable and good results for SEO and targeted websites. The main feature I find most useful that I have not seen in many other packages is the website optimization tool that helps me to find the best results for all SEO options.
By producing a good quick website with SEO targeted within the design I find that being able to promote the website via the normal methods of article building and submitting and directory submitting produce a better response and therefore makes it easier to track how well a site is doing within the search engine rankings.
New sites and tools are being developed all the time and I find that his is one of the few packages that evolves with the user to make their website stand out from the crowd. For more information see the following site
© 2007 Andy Bolton 39 Liverpool, UK Automation Engineer / Divemaster / Hot Air Ballonist / Author
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