The importance of key words in description tags, title tags and content are a major factor in seo. The introduction of search terms and key words in descriptive and title tags can make a massive difference to your position in the search engine results. I have tested this theory out myself on one of my sites and it made a difference of nine pages, and this is without any other optimisation work. You should not overlook the importance of page content, and the title and description tags.
The title tag is the first line of text displayed on the search results, it is the main link back to your site, Normally about 60 characters in length. The text below the title tag is the description tag, this gives a short overview of the web site and is normally about 160 characters long.
Content is also very important, the page content is very important, search engines return the most relevant pages for the search terms that are searched for. If you want your site to be found for say the key words “Plumbers ” and a certain area or city, make sure the words ”plumbers” in Scotland are included in the page content. Another good tip is to use your key words in the headings, especially the h1 tag, this can be done with one of the options in your web design program. This tag can be used as a page heading.
A lot of site owners and search engine experts say “content is king” and it is, include your key words in the content of your page, either as a phrase or split up through the text body.
Write a short piece about the theme of your site or the product or service that you are trying to sell and include your key words.
These simple on page optimisation tips are often overlooked by web designers, but they can make a massive difference to your sites position in the search results, some times as much as ten pages. You will also save yourself a lot of time when it comes to building back links.