Your Web Site's About Us Page: How to Write a Great One


Visitors: 288

What are the main reasons that someone looks at your web site? Here they are:

1. The person has heard about your company and they want to learn more before making a buy decision.

2. They are considering buying a product or service but want to find out which company is the best for them, and they've found your site in a web search.

3. They are already your customer and want to contact you or find the answer to a question.

The person who's at your site for reasons 1 or 2 is your potential customer. The potential customer and the customer are reading or looking at your site for different reasons, so your site-if it works well for you-needs to do two different things: appeal to your potential customer, and satisfy your customer.

To accomplish the first, devote most of your web pages to your products or services and their benefits.

What about your “About Us" page? How should that be written? Many small businesses use it as the owner's biography, or as the history of the company. Neither approach is in your best interest.

Consider your own experience. When you use the web, does it matter to you where the first Staples store was located, when what you want to know is the address of the closest one and if that printer you want is in stock at a good price? Is knowing what high school an accountant attended a critical factor in deciding whether his advisory services will help your business?

If you run a store, write about your staff in “About Us. " Tell things like how long they've been with you and the training they take to keep current with new products. If you offer a professional service, list your relevant degrees and certifications, and previous relevant business experience, for example.

Make your “About Us" page part of your sales pitch. Include only information that strengthens your credibility and sales message.

Copyright (c) 2005 Allen Brodsky

Allen Brodsky is a web writing specialist with more than 20 years of copywriting experience for AT&T, Campbell Soup, Bristol-Myers Squibb, and other corporations, entrepreneurs, professionals, and small businesses. His articles have appeared in major newspapers and national magazines. Learn how his web copywriting services can help your business at .


Article Source:

Rate this Article: 
Tips for Developing a Great Web Site: Putting Your Best Foot Forward on the Web
Rated 4 / 5
based on 5 votes

Related Articles:

Want A Web Site Web Page Design Template - Avoid These Three Common Mistakes

by: Peter R Cutforth (January 11, 2007) 
(Internet and Businesses Online)

The Birth of a Professional Web Site: Part Seven Web Page Optimization

by: Shelley Lowery (December 05, 2005) 
(Internet and Businesses Online/Web Development)

How to Test Your Web Headlines and Web Site Home Page to Sell More Products and .

by: Judy Cullins (January 25, 2005) 
(Internet and Businesses Online/Web Design)

How to Make Money Online Without a Web Site or Web Page

by: Sean Mize (August 16, 2006) 
(Internet and Businesses Online/Internet Marketing)

Web Site - Squeeze Page

by: Sean Mize (September 19, 2006) 
(Internet and Businesses Online)

Ten Tips For Your Web Site Home Page

by: Radhika Venkata (March 21, 2005) 
(Internet and Businesses Online/Web Design)

Combine Your Yellow Page Ad and Web Site for Maximum Profits

by: Dr. Lynella Grant (August 28, 2004) 

Web Site Content: Use It To Instantly Improve Your Page Rank

by: Christopher Kyalo (November 25, 2006) 
(Internet and Businesses Online)

How to Make Better Use of Web Site Page Titles and META Data

by: Michael Murray (June 10, 2005) 
(Internet and Businesses Online/SEO)

Tips for Developing a Great Web Site: Putting Your Best Foot Forward on the Web

by: Rasheed Ali (October 05, 2006) 
(Internet and Businesses Online)