The burgeoning online market has changed the way many companies interact with customers. In the past, customers went to a physical storefront to purchase items. Today, consumers browse websites to determine which business they want to buy their products from. For this reason, it's important for a business to create a good first impression with their website. What follows is a list of 5 important aspects of Dallas website design.
1. Easy To Read Text- Some web designers get so caught up in creating a groundbreaking design, they forget about the basics. One of the basic rules of effective website design is to keep the text simple to read. In other words, don't place the text on a colored background that makes it difficult to read. Furthermore, it's necessary to remember people don't read online text in the same manner as print text. When people view websites, they tend to scan the text rather than read it. Therefore, make sure your text accommodates them by using bold, descriptive headings and short paragraphs.
2. Clean Website Design- A clean website design is necessary for making visitors feel comfortable. Flashy designs can confuse the customer, and it can drive them away. Don't overload your pages with too much information, too many images, or excessive tools. Spread your content throughout the site in an organized manner. This way, visitors to your website won't be overwhelmed, and they will be able to effectively browse your site.
3. SEO Friendly Design- SEO has become as essential to websites as a foundation is to a physical store. The majority of internet sessions begin with a search. Therefore, you want to ensure your website is designed in a search engine friendly manner. This means your title tags, url, links, and content all need to be optimized with relevant keywords for your business. By doing so, your website will be more likely to appear in the search engine results whenever someone searches for your keywords.
4. Simple Checkout Process- Online shoppers tend to have much less patience than their traditional counterparts. Therefore, you need to meet their demands by simplifying the buying experience. Don't make them jump through hoops just to purchase your products. Instead, make your checkout process a simple, one-click procedure. Customers will appreciate the ease, and they will be more likely to provide repeat business.
5. Relevant Images- Your website is a representation of your company. Every aspect of it should reinforce your company's brand and message. Many businesses place images on their website just to fill up space. The image doesn't enhance the user experience, and it doesn't further the brand. Whenever you put pictures on your website, make sure they aren't just placeholders. They should be relevant to the message you are trying to send to the consumer. Use images that are aesthetically pleasing and that build your brand.
Eric Brantner is an SEO writer for TM Media Inc, a Web Design Dallas company.