There is more than one tool you can use to appeal to each of the different cultural behavioral traits.
We have already reviewed one such tool for cultures with a high masculinity behavioral trait. This was the web tool of:
- Games and Quizzes.
Good Product Appeal
There is a second tool you can add to your arsenal:
- Information on product effectiveness and product quality
Of course this is something you will always communicate to your audience. Some cultures will be drawn to this information more than others.
Let's review the the cultural behavior of masculinity:
Traits Of Cultures High In Masculinity
Some cultures are described as being high on a scale of masculinity and are compared to cultures at the other end of the scale which are high in femininity. The cultures high in masculinity are stimulated more with:
Here's one thing you can do to communicate better with your clients in these cultures:
Highlight Your Product
In these cultures you need to pay attention to how you emphasize information on your products:
- High quality
The right touch in highlighting these elements will get you better results.
I have been covering all of the different cultural behaviors this past month in the Get International Clients Weekly Newsletter. This week is the last part of the 5 week series where you can learn lots more on cross cultural communication. Sign up for the newsletter to find out more.
Basic Guidelines For Using This Web Tool Important Notice
If you have not read the Basic Guidelines For Using Cross Cultural Communication Web Tools as mentioned in the very beginning of this article. Please do so before implementing any of these web tools.
Use these cross cultural web tools to inspire you to improve your web communication with your international clients.
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Cindy King is a Cross-Cultural eMarketer & International Sales Specialist, aligning businesses with different cultures. She has over 25 years field experience in international business development and helps mid-sized business owners create international business development strategies that shorten time to profitability.