There are fives scales to measure different cultural behaviors. There is more than one tool you can use to appeal to each of the different cultural behavioral traits. Continuing on this series, let's look at a second web tool.
Politeness Is An Indirect Approach
This article will focus on a web tool for cultures with a high Context culture behavioral trait:
- Politeness using an indirect approach
Some cultures are more direct in their communication than others. This is the case of the Anglo-Saxon countries. Because of this, special attention must be paid when selling to different cultures.
In some cultures business cannot be as direct. Things are “said" though other indirect ways, through the context in which they are presented.
Differences in politeness can raise cultural barriers very quickly. If you are doing business with a country where politeness is based on an indirect approach and you are used to doing business with a very direct approach, you will probably need help from a third party.
Don't rush the beginning phase of your setting up your business. Learn to adapt your own politeness as best you can.
Spend enough time to get to know your foreign markets. You will probably need an expert to help to write your website and get it right. This is the case where hiring a person with family ties to that culture is probably not enough. You will need an expert that is native to the target culture.
Online market research in your target country will always help you. Especially if there is a difference between your style of politeness and your foreign market's style of politeness. But be ready to ask for help to get this right.
Traits Of Cultures High In Context
Some cultures are described as being high on the context scale. These cultures communicate in a style where:
- Key communication is relayed in the context, not only in the words.
- Communication is internalized
Here's one thing you can do to communicate better with your clients in these cultures:
Highlight Use Of An Indirect Communication Approach
In these cultures you will want to pay attention to how you use:
- direct language
- photos and images for politeness
- your company greeting
- humility in the way you communicate
I have been covering all of the different cultural behaviors this month in the Get International Clients Weekly Newsletter. Sign up and learn lots more.
Basic Guidelines For Using This Web Tool
Use these cross cultural web tools to inspire you to improve your web communication with your international clients.
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Cindy King is a Cross-Cultural eMarketer & International Sales Specialist, aligning businesses with different cultures. She has over 25 years field experience in international business development and helps mid-sized business owners create international business development strategies that shorten time to profitability.