After you buy or become an affiliate or otherwise come up with your own product to sell online, you must write your sales page. Although, some sellers opt to hire someone else to write an effective sales page, you may decide you need to do this yourself.
You can either choose to use one of the sales page generators or software available, or you could write your sales page from scratch using an html editor. Whichever method is more comfortable to you is fine.
Anyhow, most people start at the top of the page with the headline. Something catchy is needed here and this is the most important section of any sales page. Why? If the reader likes the headline, he may read further. If not, it doesn't really matter what the remainder of the page says because no one will read further. Try to catch the reader's attention without using some worn-out cliche such as “Who Else Wants To. . . " . A better approach would be to try to capture the reader's attention by presenting a problem he or she may have. " Are Your False Teeth Falling Out When You Speak?" A corny example, but you should get the point.
A subtitle may be used afterword to clinch the attention of the reader. " Mine Did Too, Until I Found This Solution!" The first paragraph might go into the serious problem that you used to deal with before you found the solution. Get a little personal and try to bond yourself with the reader.
Succeeding paragraphs just go into more detail and may include testimonials and even proof that the product you are describing really made a difference to you and others who used it.
An image of yourself helps to validate yourself as a real person. Your guarantee of satisfaction in words that leave the reader with no doubt that he is not risking his money helps to establish yourself as a sincere person that can be trusted.
Images and other illustrations help make your sales letter or sales page look more professional and trusted. Just make certain that you are completely truthful in your statements. The use of bullet points and divided paragraphs make for easier reading and make comprehension easier. Write on about the 8th grade level. Studies indicate that this is the average reading level. Make certain all the spelling is correct. I have closed many a sales page when I see misspellings in the opening lines.
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