Already on ArticleSlash?

Forgot your password? Sign Up

How Do You Choose Colours For Effective Web Design?

 


Visitors: 150

One facet of a well-designed website is its colour scheme. The Choice of colours is vital in creating the look that the site's owner wants to portray. If the site's appearance doesn't meet the users expectations, then they will leave and probably never return to the site. This is often the reason why a web site isn't doing as well as it should be.

Knowing all about colour perception can make life a whole lot easier when deciding on a colour scheme for a website. Knowing which colours can irritate and which can calm is important in giving the user the right impression and experience of the website. Why would you want to anger a user when you want them to buy from your web site?

Colour contrast and balance is another technique to be aware of. It can be used to point users in the direction of to certain pages on the website.

Below is a list of the best-used colours and their emotional connotations.

Red is linked with strength, fire, blood and passion. If it is used sparingly on a light background, it can draw attention and emphasise.

Blue is the most frequently used colour and it can symbolise confidence, loyalty and royalty. The darker end can mean strength while the paler end can be used to represent fantasy and dream.

The colour green can summarise feelings of durability, safety and harmony. It's also a capable colour to use to highlight calm and relaxation.

Green is associated with trees, wealth & envy. The most calming colour in the spectrum, it's extremely popular with web sites that are linked to nature.

White is linked to clean & simple designs, which means that it's favoured by numerous design firms. It stirs up feelings of cleanliness, simplicity, honesty & innocence.

Stirring up feelings of passion, sex, fire & aggression, red is a highly charged colour. The brighter side of red is bold, which means that it can be used to raise awareness.

Grey can be linked with respect, humility, decay & boredom. It's used heavily to conceive shiny gradients in designing websites to give a slick, modern feel to a web site.

Orange is related strongly to spirituality & healing. It's the colour that symbolises Buddhism & it has a soothing energy about it. It's a bold colour that is not as bright as yellow yet not a deep as red.

In website design, purple is not used very often, perhaps because it is seen as a girly colour. It's also associated with royalty, romance and wisdom.

Grey can be an odd colour as it isn't strong. It is used to make stylish, classy and calm web sites. It's used heavily on tech web sites.

The role of colour isn't just to make a website look good, it can be used to evoke feelings & emotions from the end-user. Choosing colours that anger the end user can have damaging effects on your site, whereas cleverly picking might mean that the site lives up to the user's expectations.

Sherryll Juarres is a professional web designer and offers web design in Torrevieja with Spanish domain name registration , who also provide web hosting in Torrevieja.

(563)

Article Source:


 
Rate this Article: 
 
How to Create an Effective Web Design
Rated 4 / 5
based on 5 votes
ArticleSlash

Related Articles:

How to Choose an Effective Web Design Nashville Studio

by: Bruce Markey (March 08, 2010) 
(Internet and Businesses Online/Web Design)

What Colours to Choose for Your Hotel Room

by: Philip Knight (November 21, 2012) 
(Travel and Leisure/Hotels Accommodations)

Choose the Colour You Need - 7 Colours to Reflect Your Mood

by: Lynn Zingel (June 11, 2008) 
(Self Improvement/Techniques)

Creative, effective Web design West Midlands from the experts at Eagle Design

by: Simon M. Williams (January 31, 2013) 
(Internet and Businesses Online/Web Design)

Web Design Toronto- A Perfect Solution to Get an Effective Website Design

by: Sajid Ahmad (September 18, 2010) 
(Internet and Businesses Online/Web Design)

Tips to choose lawyer web design, web design attorneys’ firm services

by: Tarry Jhonshon (September 08, 2012) 
(Internet and Businesses Online/Internet Marketing)

Choose Effective Words For Effective Results

by: Doreen Amatelli (June 09, 2008) 
(Self Improvement/Positive Attitude)

Effective Web Design: Do’s And Don’ts

by: Paul Smith (September 23, 2011) 
(Internet and Businesses Online/Web Design)

How to Design an Effective Website

by: Jeff Charles Baker (July 15, 2008) 
(Internet and Businesses Online/Web Design)

How to Create an Effective Web Design

by: Peter Brittain (August 12, 2008) 
(Internet and Businesses Online/Web Design)