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How Important are Titles When Doing SEO For a Webpage?

Ujwala Bapat
 


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Search engine optimization does not mean clinical inclusion of required keywords in specific pages. In fact as time advances and with new developments in spider bot software, most search engines will start analyzing your content in how meaningful it sounds. Instead of concentrating on a single keyword, it will become important to pay attention to a single keyword plus all the directly related keywords.

Including all related keywords into single webpage of say, 500 words is unimaginable. You can write a complete nonsense text and include 500 keywords, without ever repeating a single one. Finding keywords is possible for several higher end keywords mining software. However, your text will not make any sense.

How many keywords to be used in a single page?

Therefore, you can use at the most two to three keywords in a single page, though this must be done sparingly. Keywords should not be looked at as if available in abundance, rather it would make it easy if you look at them with the same angle you look at the retirement fund, these are mysterious and to be used sparingly like a valuable commodity.

Overuse is normal, after all how many of us can resist the temptation of attracting a 100 more because of two extra keywords. Keywords when used and optimized wisely can help you in SEO immensely. And the use needs to begin from the title. Titles are the ones that attract reader to your webpage, sensationalizing titles helps but them if the content does not offer anything equally sensational it is a let down and people will remember you for it.

So what should the title say?

I have always felt, honesty is the best policy, everywhere. So your title should be absolutely consistent with your content. Everyone who wants to know what is written will surely come to visit your webpage, and you will avoid extra traffic. Inclusion of main keyword in your title is a must. Title should have just a single main keyword and the rest of elaborative sentence.
Experimenting with different methods of putting titles, has taught me using the same keyword twice in a title does not really help. So your title needs to look:

  • Short and informative;
  • Use of keyword just once;
  • Language used should be simple and understandable also to those who are not very well versed about the subject;
  • Title should very much tell the reader what he is going to find inside;
  • Title should be fun and interesting.

Your title would be more interesting if you can include latest information about the subject with appropriate keywords .

Find more about all aspects of SEO here!

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