When marketing yourself or your product online, particularly when you're trying to build a brand, there are many things that the experts tell you to do. Videos and marketing yourself through videos need to be added to that arsenal.
I know, it seems overwhelming. There are so many things to do and you're just one person! You need to write and submit articles, you need to establish a blog and write on it daily, you need to post on forums to establish yourself as an expert in your niche, you need to have a website built, or build it yourself, including custom header graphics and a logo. You need to make a Myspace and a Facebook page. You need profiles at Linked in and FriendFeed. And don't forget to tweet on Twitter!
Well, in the midst of all this marketing madness, definitely don't forget the incredible power of videos. Marketing yourself, not to mention branding yourself, with videos can be more effective than the rest of those ways put together, if you do it correctly.
The first thing you need to know is that you don't need to be Roman Polanski to put together a good promotional video. There are many techniques - including slide shows, digicam clips, and screen captures - that will make a great video to illustrate your point, promote your product or build your brand awareness. The one thing you do want to make sure of, though, is that even if it isn't complex, it is well done. You don't want anything that you aren't proud of representing you online.
The next thing you want to make sure of is that you don't just throw it up on your YouTube account and then get frustrated when only four people see it. There is an art to video marketing, and it involves more than simply “upload and move on. "
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