Once you have deduced the needs of your site you can look at what type of content you require. Content for your site could come in the form of articles you write yourself, articles you obtain free-reprint rights to, research reports, weblogs or anything else of value to your visitors. The more keyword-dense the better. An example would be the archiving of previous newsletters or articles on your website for people to look through. Search Engine spiders really love this kind of stuff because for them to be considered relevent they need to produce relevent, content-rich results in their search results. They know that the engines which produce such good results, like Google.com, make their visitors happy, and happy visitors are return visitors. So you are winning by giving them what they want. The search engines that do not quickly become extinct or marginalized. For this reason they reward good content with high search result rankings. If you give their customers what they want, the search engines will give you what you want-high keyword rankings. If you need to add entire pages of content to your website, especially pages with keywords related to your site, then adding articles is probably the easiest way to go.
There are several sites which offer free articles for reprint, such as AaronsFreebies.com and There you can obtain free guestbooks, free message boards, guestmaps, live chat boards as well as e-mail forms. Guestbooks and forums are particularly good content because they are constantly being automatically updated and refreshed by your users. Webmaster Engine dot com can provide you with free templates and clip-art for your site, while freesticky.com provides free message boards, News headlines, Cartoons and Jokes, Stock Tickers and Weather reports. Good content is essential good search engine positioning and plenty of returning visitors.
The saying “Content is King" has never been more true!
Ryan Joseph is a writer/researcher. More Free Content can be found at http://www.home-business-match.com/homebusinessarticles.html