Driving traffic to your sales letter page can be tricky, you don't want to spend a lot of money doing this, especially if you are just starting out. Bringing visitors to your sales letter page can be tricky and you want to make sure you are marketing the right way.
The first thing you want to do is to think of the people you are trying to attract. What are they searching for online? Is your product or service a solution to their needs and wants? The idea is to reach the group of people while they are searching for information related to your product or service.
I have found that the best way to do this is by providing content in the form of short articles, let me give you an example. Lets say you were trying to attract prospects that were interested in learning more about how to trade stocks online.
The goal is to market your book about online trading.
You know that this group is more than likely to use the Internet to do some research before opening an account with any online broker. They visit their favorite search engine and type in the keyword phrase “how to trade stocks online". You write an article titled " how to trade stocks online-what you must know before you begin".
You would submit your content to a heavily trafficked directory online, your content would then be picked up by search engines, blogs, newsletter publishers and visitors to the directory. Your prospects would be interested in the content and this is what would attract them to your website! There is no better way to attract the highest quality leads to your website.
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