Article Marketing is a form of advertising that requires written content and nothing else. It's free unless you wish to take free options and is an effective way for new website to get their name out there. Note that you don't actually market products using this method. Instead you are marketing your website and building traffic.
Article Marketing essentially consists of writing articles and then releasing the articles to the public for republication. You receive backlinks and traffic by writing a author's signature with your website's link at the bottom of the page. Ezinearticles.com is the authoritative site for article submission. You start with a basic account and after submitting ten or more quality articles, you get the option to upgrade to a Platinum account. With a Platinum account, your articles get reviewed faster and your status as a Platinum Author gives potential article users more confidence that your articles are of high quality. There are many other articles submission websites, but Ezinearticles is the largest.
Another way to do article marketing is to blog. Blogging software like Wordpress automatically ping different blog feeds or you could manually ping sites. Some webmasters browse blog feeds and repost articles that they find are interesting. Also, some blog feeds have Digg it! buttons or other social networking buttons that can help popularize your articles. Submission of articles to social networking sites is also a good way to promote articles if you can manage to get enough votes.
Research shows that articles between 300 and 400 words are most effective. Articles that are too long are daunting to the viewer. With books, a large body of text is expected, but on the internet, most people have a “now attitude" where they want their information quickly and don't want to spend too much time reading large blocks of text. An image helps if allowed by the submission website as it balances out the blocks of text and provides something to differentiate your article from other articles.
About the Author: Michael Su has been developing websites since 1999. Webmaster Apex is his recent project to share his knowledge with others and specifically was created as a web resource for all those interested in web design and other facets of the internet that are related to webmasters. Visit Webmaster Apex at http://www.webmaster-apex.com