To get an article out can run you somewhere between $7-10. So if we look at it from a financial standpoint and we said an article costs $10, and that's a high number, but if you were to compare article marketing to press releases and you said that a press release cost you $200 - it can run you $95 on up to $500 - but to get an average press release out from most good press release sites is say $200, and we use a high number for article marketing, then 20 articles equals one press release.
If we're looking at it dollar-for-dollar, article marketing would certainly be stronger than a press release. If we're looking at it from one release, then the press release would be a little bit higher, but I think dollar-for-dollar is a fair way to do it.
Then the top method would be referral traffic or joint venture traffic. That has a higher return even than any of these others because not only has somebody had an opportunity get to know something about you before they get to your website, but they've been personally referred by somebody that they already trust so when they get to your site the trust level is even higher.
I'm going to leave traffic alone. I wanted to give you kind of that ranking so you could kind of think about your own traffic. Obviously if you're getting less than let's say 2,000 unique good visitors a month, then you need to work on your traffic.
If you're getting more than 2,000 visitors a month but you're making less than $10,000 a month on those visitors, I would suggest that the first place you start is on your conversion, which is of course what we're talking about here with a high-ticket product.
If you can convert somebody to a $5,000 product instead of a $50 product, you increase the average value of your visitor.
Obviously this is a balancing game as you grow. Let's say you get to 2,000 visitors. You're doing $10,000 a month. What do you do to get to 20?
Well, there's two choices: you can double your visitors or you can double your conversion rate, or somewhere in between. You can increase your visitors by 50% and increase your conversion rate by 50%, so there's lots of room for growth.
But if you've got 0 traffic then traffic is where you need to work. If you've got lots of traffic, then where you really need to work is on your back end.
That's not to say that if you've got 0 traffic you shouldn't work on your back end, but you probably want to do your traffic and your back end.
The second that we're going to do, if I were creating a 1-2-3 step for income online, my first step is traffic, my second step would be building a list, and then my third step would be your products.
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Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.